When data tells diverging tales, it’s crucial to align marketing and research interpretations. Here's how to find common ground:

• Establish common goals: Ensure both teams are committed to shared objectives.

• Facilitate cross-departmental dialogue: Encourage open communication to understand differing perspectives.

• Create a unified data framework: Standardize how data is collected, analyzed, and reported across teams.

How do you merge different data narratives in your organization?