You're struggling to align marketing projections with finance forecasts. How can you achieve better accuracy?
When marketing projections seem like they're from Venus and finance forecasts from Mars, aim for interstellar alignment. Here's how to achieve better accuracy:
- Establish a common language by defining key performance indicators (KPIs) used across both departments.
- Facilitate regular cross-departmental meetings to discuss assumptions and methodologies behind projections.
- Use historical data as a baseline, adjusting for market trends and upcoming campaigns.
How do you ensure your marketing and finance teams are on the same page? Share your strategies.
You're struggling to align marketing projections with finance forecasts. How can you achieve better accuracy?
When marketing projections seem like they're from Venus and finance forecasts from Mars, aim for interstellar alignment. Here's how to achieve better accuracy:
- Establish a common language by defining key performance indicators (KPIs) used across both departments.
- Facilitate regular cross-departmental meetings to discuss assumptions and methodologies behind projections.
- Use historical data as a baseline, adjusting for market trends and upcoming campaigns.
How do you ensure your marketing and finance teams are on the same page? Share your strategies.
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