To align marketing and finance, consider each department's language and goals. Here are strategies to improve communication:

• Speak in metrics: Translate marketing goals into financial terms that resonate with budget-conscious colleagues.

• Schedule regular meetings: Create a space where both teams can share updates and collaborate on forecasts.

• Develop shared KPIs: Identify key performance indicators that matter to both teams to track progress collectively.

How do you ensure alignment between different departments? Share your strategies.