Leading by example has been the most influential way to involve others in the sustainability journey. Most colleagues and acquaintances have adopted sustainable practices by observing me practicing them. Having discussions around pros and cons of the eco-friendly practices also helps understand different mind blocks people hold in adopting such practices. These have been instrumental in bringing as bout behavioural change around sustainability

A maioria dos projetos ambientais deixaram de ser vistos como ambientalmente correto e passou a ser sustentável ( Comunidade, Meio amiente e Custos) com ótimos resultados. é um trabalho lento mas quando mostramos que podemos desenvolver com responsabillidade, compromisso e sempre seguindo padr?es da ética, a visibilidade é muito melhor pelos investidores!

?? Lead by Example: Show your commitment by adopting sustainable habits yourself. ?? Education & Awareness: Organize workshops or share resources that explain the importance of sustainability and how small changes can make a big impact. ?? Set Clear Goals: Define specific, achievable sustainability goals for the team. ?? Involve Everyone: Encourage team members to share their ideas and involve them in decision-making processes. ?? Create Incentives: Recognize and reward eco-friendly behaviors, such as reducing paper usage or cycling to work. ? Make it Easy: Provide resources that make sustainable practices simple. ?? Track Progress: Regularly measure and celebrate progress toward your sustainability goals.

To get your team on board with eco-friendly practices, start by making sustainability easy and enjoyable. Provide the necessary knowledge and resources, such as recycling bins and instructions on how to use them. Encourage participation by soliciting ideas from employees and making sustainability-related activities a group effort. Leverage leadership by getting buy-in from influential team members. Introduce changes gradually, connecting new initiatives to familiar routines. Avoid over-relying on rewards, as intrinsic motivation is more lasting. By making eco-friendly practices accessible and aligned with your team's values, you can foster a culture of sustainability in the workplace.

You need to get senior stakeholders on board with the journey. If you do this you will get the resources you need (in terms of budget, visibility, senior support etc) to get what you need to get done. How do you get these senior stakeholders on board? You need to align your sustainability strategy / plan and what you are trying to accomplish with business metrics that matter for the senior audience. These could be cost savings (FD), employee retention (HR) or workplace compliance (CCO). Then you will get the support you need at a senior level to engage all employees.