Curious about marrying authenticity with trends? Share your strategies for keeping your brand voice true while trending.
Suivre les tendances, c’est risqué. L’authenticité peut s’effacer. On veut capter l’attention, mais sans perdre son identité. Suivre toutes les tendances, c’est s’éparpiller. Et votre audience, elle, attend de la cohérence. Sélectionnez les tendances qui vous ressemblent. Adaptez-les à votre message. Inspirez-vous sans copier, et gardez toujours votre essence. Testez, ajustez, mais restez fidèle à vos valeurs. L’authenticité n’est jamais démodée. C'est en restant aligné avec vos principes que vous resterez attractif et crédible.
Easy. Picture this: you’ve just arrived in London. There are many trains leaving from many stations. Each one of those trains has seats, lots of people and they all have a specific destination. But only one of those destinations is yours. Social media is the same. Board the train that takes you to your destination ??. Don’t know which train to get? Let’s chat timetables and tickets. ????
Chasing trends can be a double-edged sword. On one hand, it may help the brand engage more with the audience and keep it relevant. But the flip side is that the trend may be deemed a frivolous one and may mar the image of the company. A clear example is McDonald's #McDStories campaign. Following the footsteps of some great brands, McD too wanted to hear amazing stories from their customers but ended up with a host of negative experiences and horrifying incidents. Even PETA chimed in criticizing the brand for its animal welfare practices. Brands need to be mindful of choosing the right bandwagon to hop on which not only resonates with their core values but also the real-time consumer perceptions.
Here’s how: Adapt, Don’t Imitate: Use trending topics but keep your brand's unique voice. Make it yours—no need to copy others. How can you add your twist? Stay True to Core Values: Share content that reflects what you stand for, even if it’s on a trendy topic. Does this align with your message? Balance Fun with Authenticity: Engage in light trends when they fit your vibe, but avoid forcing it. Is this trend genuinely you?
Think of it like cooking with seasonal ingredients—you’re still making your signature dish, but you’re using what’s fresh right now. Stay relevant, but never at the cost of your authenticity. Staying authentic on social media while following trends is similar to attempting to wear the latest fashion in your own unique style—you don't want to look like a copycat, but you also don't want to appear out of date. Begin by embracing trends that are consistent with your brand's basic beliefs. Don't force a fit—adapt trends to your distinct voice, not the other way around. Share your perspective on hot topics in a way that adds value while remaining true to your brand identity.