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You're striving to stand out in video content creation. How can you craft a style that sets you apart?

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In the dynamic world of video content creation, making your mark requires more than just high-quality footage or engaging topics; it demands a unique style that resonates with your audience. Crafting a distinct video style isn't just about standing out—it's about creating a signature that's recognizably yours, much like an artist's brushstroke. This becomes your brand, your voice, and your way of connecting with viewers who will come to seek your content for that special 'something' they can't find elsewhere. Whether you're a vlogger, an educator, or an entertainer, the journey to carve out your niche begins with understanding the elements that contribute to a distinctive video style.

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Ian Scheller

Director / Producer / Artist

1 Visual Identity

Your visual identity is the cornerstone of your video style, encompassing everything from color palettes to graphics. It's the first thing viewers notice, and it sets the tone for their experience. Think about the colors that reflect your brand's personality—bold and vibrant might suggest energy and fun, while muted tones could convey sophistication and calm. Consistency in your visual elements, like using the same filters or maintaining a particular aesthetic in your graphics, will help solidify your unique style and make your content instantly recognizable.

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Ian Scheller

Director / Producer / Artist
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Whatever colors you chose it is best to collaborate with the creative director or whoever is working with other design aspects of the brand. Often times, if the brand of your business is not properly communicated to employees, you may find personal interpretations of the brand in the marketplace leading to a dilution of your message.

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2 Narrative Voice

The narrative voice you choose is pivotal in distinguishing your videos. This isn't just about the spoken word; it's about the perspective and personality that permeate your content. Are you the friendly guide, the witty commentator, or the insightful storyteller? Your voice should align with your brand's values and resonate with your target audience. By developing a strong narrative voice, you create a familiar space for viewers, inviting them to return for the unique experience you provide.

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Ian Scheller

Director / Producer / Artist
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This is where having a real writer on your team can help. All content is pulling from the core messaging of your business. If you are creating an independent video production, the message comes from a script. A strong narrative voice echos the brand message.

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3 Editing Techniques

Editing is where your style comes to life, transforming raw footage into a polished piece that embodies your signature look. Experiment with different pacing, transitions, and music to find what best complements your content. Quick cuts might suit a high-energy channel, while longer, contemplative shots could work for more serious topics. Your editing choices can significantly influence the mood and engagement level of your videos, so take the time to refine your techniques until they feel just right.

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Ian Scheller

Director / Producer / Artist
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We were working on a video and my marketing collaborator suggested a bombastic voice over which I thought was ridiculous. While I had my doubts I went with it and tried something - new. The voice over worked and the spot was a success. These are the types of chances that are positive to take - ones that the team suggests and goes with, knowing or not knowing if it is going to work. As far as editing and pacing - again it comes from the script, research and market placement. An editor should not be guessing the tone of the spot when they get it. That work should already have been looked into before you rolled the camera.

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4 Audience Engagement

Engaging with your audience is essential for developing a style that resonates. It's not just about responding to comments or messages; it's about creating content that invites interaction. Perhaps you incorporate viewer questions into your videos or create interactive segments that encourage participation. Building a community around your style fosters loyalty and helps you understand what aspects of your style are hitting the mark.

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Ian Scheller

Director / Producer / Artist
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While on the face this sounds good, there are other factors which change and alter your audience engagement. One is that there are constant changes to the technology which distributes the content. Often times these changes are not reported or published and therefore distribution can change at a moment's notice without warning. This behavior does not prove to be stable when wanting to test reliable content distribution. Community building goes far beyond giving someone an interactive piece of content to click on. You have to do what business did before the internet showed up - provide a service and product at a level where your customers like you. Placing more things to click in between you and your customers is not the only path.

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5 Technical Savvy

Understanding the technical aspects of video technology can greatly enhance your style. Whether it's mastering camera settings to achieve a certain look or using software to add unique effects, technical proficiency allows you to execute your vision with precision. It's important to stay updated on the latest trends and tools in video technology to keep your content fresh and to continue pushing the boundaries of your creative style.

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6 Personal Flair

Lastly, infuse your videos with personal flair—those little touches that only you can provide. It could be a signature catchphrase, a recurring theme, or an unusual perspective. These elements become synonymous with your brand and are what viewers will come to love and expect from your content. Embrace what makes you different and use it to craft a style that's authentically yours.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're striving to stand out in video content creation. How can you craft a style that sets you apart?

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1 Visual Identity

2 Narrative Voice

3 Editing Techniques

4 Audience Engagement

5 Technical Savvy

6 Personal Flair

7 Here’s what else to consider

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