To align my team's tone across different regions, I focus on understanding the local nuances that make each area unique. I start by creating a clear style guide that not only reflects our brand voice but also incorporates local preferences, ensuring everyone is on the same page. Regular training sessions are key—they help my team get comfortable with the desired tone and provide an opportunity to address any questions. I also use collaborative tools that allow for real-time feedback and consistency checks, which really helps us stay aligned. By doing all of this, I ensure our content resonates locally while maintaining a cohesive and consistent brand voice.

You need a certain level of trust in your localisation team that they are able to transcreate your brand tone and style into their target language, especially if you do not speak the language yourself. Therefore, developing a robust brand and style guide plus identifying strong brand values help to guide your localisation team in the right direction whilst allowing some freedom for interpretation. Open communication, regular feedback, peer reviews and quality checklists can all help your team keep brand top-of-mind when writing whilst keeping it natural in the delivered translated texts.

Trend analysis is another?essential factor fin aligning tone preferences. Staying up to date on local trends allows your team to better design content that connects with your target audience while keeping consistency across locations.

Use tools like Google Analytics and social media insights to identify what topics resonate with your community. Include location-specific keywords in your content to improve local SEO, such as "best coffee shop in [City Name]"12.