You're a Strategic Communications professional. How do you choose the best video editing tools for your work?

Dearest LinkedIn, I'm grateful that you think so highly of my expertise that you want me to train your AI for free. ?? So while I appreciate the compliment on my skills, unpaid work leaves me unpaid as well. Definitely An Expert - who also needs to pay bills ??

Consider the type of video content you need to create and its purpose. If your aim is to produce short, engaging videos for social media, you might need a tool that offers quick editing with eye-catching effects and easy integration with social platforms. On the other hand, for longer, more complex videos like webinars or training sessions, you'll need a tool that can handle extended formats, multiple tracks, and detailed editing. If your videos need to include animations, advanced transitions, or captions, look for a tool that offers these capabilities. If your focus is on creating minimalistic and professional videos, a tool with a straightforward interface and basic editing features might be more suitable.

Before moving to any tool, clarity of thoughts is required. I must emphasize on the plan that which type of video I want to watch, so that I can create more or less similar to that. Only then I will select template, tools etc for the video.

Depending on my clients needs + budget, I would talk to people who have hands-on experience to determine which of the various options available are best suited for the project.

Asking three simple questions can help strategic communications managers determine which video editing tools to use. Who is watching? What are they watching? Where are they watching it? If it's a 20-second video to promote a product or service, a video editing app could do the trick. But if it's a television commercial, or video pitch which requires more thoughtful transitions and sound elements, I will use more robust tools and software capable of the heavier lift. Some projects may even require a mix of editing tools.

En términos de presupuesto, es importante tener en cuenta que la mayoría de herramientas de comunicación y edición de video son asequibles, incluso en sus versiones profesionales. Es más relevante tener en cuenta el valor agregado que estás generan así como su flexibilidad y facilidad de uso.

Video editing software varies greatly in price, ranging from free options to premium versions costing hundreds of dollars monthly. The key is to find a balance between your editing needs and your financial resources. It's important to identify a tool that fits within your budget without sacrificing essential features or quality. Many video editing tools offer various pricing plans, and some include free trials or discounts, which can be advantageous for testing their capabilities before committing. Several tools offer customizable plans, allowing you to pay for only the features you need, depending on your usage patterns and preferences.

I think budget should be number one. This will determine which route you should go. Even if you found the best tool out there, if it isn’t within budget, then you’ll need to keep searching. Once budget is considered, then you can check for compatibility, and everything else, unless budget is not as strict.

Using video editing tools you already have access to is a great option to get the most value out of your budget. Find out what your organization or team already has access to, and if necessary add on the services needed to complete the task, and then cancel the additional service when it is no longer required.

Este tema y de acuerdo a lo que mencioné de la importancia de determinar antes cuáles herramientas se adaptan al equipo en el que se trabajará. Este debe ser el siguiente punto a considerar y es que por más pruebas gratuitas y demás beneficios que tengan las diferentes herramientas muchas de ellas vienen con marcas de agua predeterminadas, que no solo resultan innecesarias, sino incomodas en el producto final. Ahora bien, al momento de elegir también es importante revisar las diferentes prestaciones, los rangos de precios que manejan y los tiempos de dichos rangos, por ejemplo si solo se necesita la herramienta por 3 meses, se tendría que dar prioridad aquellas que ofrescan esa cantidad de tiempo con un valor especial.

Recomiendo utilizar herramientas de comunicación corporativa que provean alta flexibilidad en edición de videos, piezas gráficas, formato e incorporación de información clave como hipervínculos. Estas herramientas de comunicación deben incorporar elementos de dise?o gráfico de primera calidad.

I would talk to peers - nothing better than talking to people who have hands-on experience. Asking questions about ease of use, reliability of a software will direct my choosing.

For beginners, user-friendly tools like Adobe Premiere Elements or Apple iMovie are great starting points. Adobe Premiere Elements offers guided edits and a simple interface, while Apple iMovie provides basic editing functions and is intuitive for Mac users. For those with intermediate skills, software like Adobe Premiere Pro or Final Cut Pro might be more suitable. Adobe Premiere Pro is widely used and offers a broad range of advanced features with a bit of a learning curve. Final Cut Pro, exclusive to macOS, is known for its high-end capabilities and efficiency in editing. Advanced users might prefer more sophisticated tools like DaVinci Resolve, which offers professional-grade color correction and audio post-production features.

Hoy día las herramientas están dise?adas para un uso más intuitivo y fácil, esto gracias a la cantidad de creadores de contenido que han surgido y que no poseen preparación en temas de edición. Incluso en internet se pueden encontrar diferentes tutoriales en texto y video que son de gran apoyo y fácil entendimiento, así que al final de todo, esto no terminará siendo un problema.

Les tutos Adobe sont très efficaces et Premier Pro est très intuitif de mon point de vue. J'ai quand même, de mon expérience, un coup de coeur pour Final Cut Pro que j'ai pu utiliser quelques années et qui était remarquable !

Adobe Premiere Pro offers a comprehensive range of features including advanced color correction and audio editing capabilities, suitable for detailed and professional work. Final Cut Pro is also feature-rich, offering high-quality editing tools, and is particularly efficient in rendering and exporting videos. For those requiring more creative elements, software like Filmora or CyberLink PowerDirector provides a wide array of filters, effects, transitions, animations, and music options. Side note: consider the output formats and resolutions supported by the software. If you are working on high-resolution projects, ensure the tool can export videos in 4K or HD.

Some tools have a *silly* amount of features (hi, Adobe), while others are super simple. It all depends on what you're looking to use it for. Social Media videos and reels? Stick to something straightforward like CapCut. Mini-docs and campaign videos? Choose Adobe or DaVinci Resolve. When in doubt: Final Cut Pro.

Al margen de Adobe Premiere el mercado de opciones ofrece gran variedad de programas de edición de video. Elige según tus necesidades. Puedes vivir sin Premiere. Dispones de Sony Vegas o Final Cut y Davinci en rangos similares. Pero obtendrás buenos resultados para videos cortos con Canva, iMovie y CapCut. Importante: las versiones free no solo tienen limitaciones en funciones sino también en el peso de los archivos base con los que trabajes. Tip2: si no permite subtitulado automático, huye!

Sugiero varias plataformas como Adobe Express Premium, Canva Profesional, Visme, Stencil y Desygner Business que incorporan alta calidad para la creación y edición de video corporativo.

Mastering video editing for strategic comms? Great Idea! Focus on tools that align with your vision. Budget-friendly? Try Canva or iMovie for basic edits. Need pro polish? Explore Premiere Pro or DaVinci Resolve. Prioritize features like text overlays, data visualization, and animation? Camtasia might be your champion. Don't forget engaging elements like music and effects! And remember, high-quality output is key, so check format and resolution support. With the right tools and your strategic mind, your videos will captivate audiences and drive results!

I’d probably leave it to video editing professionals to decide which software works best for them. ?? After all, the tool is just a tool - the pro is more important.

Check system requirements against your hardware's capabilities. For instance, high-end tools like Adobe Premiere Pro need robust systems, while options like Filmora are suitable for less powerful setups. Consider storage space and processing speed; advanced editing often requires more of both. Security is vital, especially for sensitive content, so opt for a tool with strong data protection features. Integration with other software you use is crucial for a seamless workflow. Tools like Premiere Pro and Final Cut Pro offer good integration and collaboration features, facilitating teamwork and content sharing.

Esta debe ser la primera opción, incluso antes de tus objetivos, porque incluso hasta para la tarea más sencilla, elegir una herramienta no adecuada, puede ser un contratiempo que al final lo que te va a quitar a demás de tiempo es la tranquilidad.

As a strategic communications professional, focus on strategy, and let the experts in video production decide what video editing tools they prefer.

As it's been said, let the video wizards be wizards. However, if you are a one person team, there is a massive learning curve with some software, and also a large variance in cost that needs to be taken into consideration. Adobe Premier is a standard in production, but there is a free program called DaVinci Resolve that mimics Premier. In both cases, the learning curve is high and does demand a high performance system. Sony Vegas Pro is not as robust as Premier, and has a lower price point and is easier to use. At the end of the day - for a Reel or a Tik Tok, use your smartphone. For high quality production, let the experts handle it.

Ich frage mich zun?chst, welchen Wert die Zielgruppe auf so professionelle Videos legt, für die man aufwendige Videotools ben?tigt. Nach meiner Erfahrung ist für strategische Kommunikation Vertrauen die wichtigste Voraussetzung. Diese baue ich im pers?nlichen Gespr?ch auf. Daher investiere ich lieber dafür Zeit, als zeitaufwendig Videos zu bearbeiten.

This is great place to share, if you are working internationally and one side is crack of dawn and the other party is bedtime, please offer an option to have an Audio meeting. In addition, don't always assume Video is your winning ticket to conversions and comprehension. We are still humans and it is we, who control the tech and tools. Measurement of effectiveness and feedback is your gold. So, always offer an audio option (outside of formal interviews) and always look to qualify why video is a good tool. It may not be.

While I focus more on the content strategy and project managements (as is my role), the ones in the team responsible for using the tools have tested out AI video editing tools to make quick short videos. For those, you need to establish your brand voice and audience to select an AI Voiceover and ensure you have someone dedicated to creating the graphics so it comes together professionally.