You're starting out as a freelance real estate stager. How can you attract a network of clients?

1 Build Portfolio

To showcase your staging prowess, you need a compelling portfolio. Start by staging friends' homes or offering your services at a discounted rate to secure initial projects. Take high-quality before-and-after photos to highlight transformations, emphasizing your attention to detail and design flair. Your portfolio is your visual resume; make it accessible online and update it regularly with fresh, diverse projects to appeal to a broad range of tastes and property types.

2 Network Widely

Networking is the lifeblood of your freelance business. Attend local real estate events, join professional organizations, and engage with realtors on social media. Personal connections can lead to referrals, so always carry business cards and be ready to discuss your services enthusiastically. Forge relationships with furniture rental companies and other vendors; their recommendations could open doors to new opportunities.

3 Online Presence

In today's digital age, a strong online presence is non-negotiable. Create a professional website with an intuitive layout, showcasing your portfolio, services, and contact information. Utilize social media platforms like Instagram and Pinterest to display your work and engage with potential clients. Regularly update your content with staging tips and success stories to keep your audience interested and informed about your expertise.

4 Offer Value

To stand out, offer value beyond just staging homes. Provide free consultations or educational content on staging benefits. Consider writing a blog or creating videos with staging tips to position yourself as an industry expert. This added value not only showcases your knowledge but also builds trust with potential clients who see you as a helpful resource, not just a service provider.

5 Tailor Services

Understand that each client has unique needs. Tailor your services to accommodate various budgets and property types. Offer different staging packages, from consultations to full home stagings, ensuring you have options for every potential client. Being flexible and responsive to client needs will set you apart and encourage repeat business and referrals.

6 Follow Up

After completing a project, follow up with clients to ensure their satisfaction and ask for feedback. A satisfied client is more likely to refer you to others. Keep in touch with past clients through newsletters or occasional updates, reminding them of your services and keeping you top of mind for future staging needs or referrals.