You're starting a new creative project. What brand design tools should you consider?

Think who you are (as a brand), who your customer is. Ask yourself if you are ready with the answers to the questions below. This will be your foundation when moving on to designing a visual identity for your brand. Ready? - Why do you (brand) exist? - How do you do it? Think Feature <> Benefit - What is in it for me as a user? Think emotions you do/do not want to evoke; - Now that I use your product/service, what's next? Think loyalty and referral.

Design without strategy is like pizza without toppings: Flat and kinda tasteless. You must have a brand strategy. And every brand strategy has two pillars: Your core truth as a brand, and your customers. Go deep into each one of those, and you'll have the basis for a great strategy that will actually impact your revenue.

I’ll be straight up. Go and get Anneli Hansonn’s Brand Strategy workshop. It will bring your strategy game up by miles. I can provide a short framework though: 1) stakeholder meetings: analyze their mission, vision and goals for the business. Understand their SWOT, build their brand personality pyramid with them. 2) Do your own research: clients are the experts in their industry but that doesnt mean they know everything or have the same perspective. Your research will bring about insights relevant to branding and marketing 3) create a real plan: this takes compromise from the staleholders which might be difficult, but it becomes easier when you gove them actionable steps and a path to follow. Then its more than fancy talk.

Meiner Erfahrung nach ist es der offene Dialog mit den Kunden, um an den Kern einer Marke zu kommen. H?ufig helfen alle Tools nichts, wenn man keinen angenehmen Rahmen schafft, in dem sich ein Kunde traut aufzugehen und über den Tellerrand zu schauen. So kommen wir an die Identit?t der Marke, auf der alle folgenden Steps der Markenstrategie aufbauen.

Ask yourself these questions, then create the brand strategy... 1. Mission: What is your company's "why?" 2. Values: What beliefs drive your organization? Brand Personality: If your brand was a person, what kind of personality would they possess? 3. Unique Positioning: What sets you apart from the competition? 4. Brand Voice: If your brand was a person, how would it communicate? Also, be clear about what not to do. This is the main thing you have to focus on.

Naming is a super fun exercise. Checklist to keep it mind: - keep it short - unique and memorable - easy to pronounce, better if globally in any language - google it, see who you are competing with - check if domain available - check if trademark is available - ask friends and family to vote and finally pick the right one.

Hier bin ich davon überzeugt, dass Tools unterstützen und Ideen liefern k?nnen, aber niemals die fundierte Arbeit eines Marketers ersetzen kann. Auf den Markennamen zahlt mMn so viel mehr ein, als ein Tool abdecken k?nnte.

Use ChatGPT, It's like asking a smart friend for name ideas. Choose your favorites: I pick the top 3 names that sound cool. - Name check: I use a tool, namechk.com, to see if the domain (30+) names are available to use online and on social media(90+). If it is available for 5+ major platforms, I'd go for it. - Look up trademarks: Just make sure no one else has the same name already. - Final check: I also look at a business database to avoid any future problems. It's my way to make sure I get a great name that's all clear to use!

For brand name, try to keep it simple, short and easy to pronounce. You can use Chatgpt, Namelix etc. for this purpose. Keep in mind that it's not being used by any other company. Try to see if you can get a trademark for it. Social media handles of the same name across all the platforms are available or not. You have to check the domain also. In short, remember that your target audience can easily remember your name and search for it.

To create something truly unique and not be limited by software, the best tool to start with is a sketchbook and your preferred writing instrument (I love a tech pen). I suggest creating as many sketches as possible, aiming for at least 30 iterations. Start by working out the general concept before moving to the computer. Nowadays, with the use of AI and access to numerous digital assets, I notice that many designs lack uniqueness. It is important to remember that the logo is not the brand itself, but rather the key visual that people will remember, so strive to make it as memorable and distinct as possible. Dedicate time to developing and refining the idea.

A brand is what others think of your company (or you). You can do a lot to craft that image with what you share, promote, and your logo. Your brain and a sketch book are the best places to start. figure out who or what you want your company to be and get those ideas down. Then refine them.

You want to have a logo, that would include the name of your brand and a logomark, simple visual identifier that you could use without taking too much space. Keep it positive, they say the brands that incorporate some form of a smile (Amazon), evoke more positive emotions ;)

Ein Tool kann sicher helfen und Inspiration liefern. Ein Logo hat mMn aber solch einen gro?en Impact, der h?ufig auch untersch?tzt wird, dass ein Tool nicht für ein solch essentielles Asset verantwortlich sein sollte. Hier ist enorm viel Psychologie, Verst?ndnis für die Marke, Die Vision der Marke und den Zielmarkt notwendig, dass ich nicht denke, dass ein Tool das umfassen leisten kann.

Recently I had a chat with a potential branding client. - They've had their logo for 2-3 years, but guess what? It looked super familiar. - A quick search showed over 12 companies worldwide using the same design, even in the same gold color! - Turns out, the logo was made on Canva, which is why it's not unique. - My advice? Dive deep into what you need and choose a pro designer over DIY tools like Canva, Wix Logo Maker etc. Human touch and personalization is super important in an Identity design. Make your logo stand out, not blend in!

Colors. Very important. Here's a test: below is a list of brand attributes and colors associated with it. How many did you match the same way? Luxury - black Ecological - green Passionate - red Healthy - green, Friendly - yellow Reliable - blue. What color is yours?

Wenn einem klar ist, wohin die Reise mit dem Unternehmen geben soll und man den angepriesenen Tools genug Input gibt, lassen sich hier super Farbpaletten kreieren, die genau auf die Ziele und die Zielgruppe der Marke einzahlen.

The choice of colors for a brand goes beyond aesthetics and is a strategic decision that influences public perception. A well thought-out palette creates emotional connections and highlights key elements in the design, while inappropriate use can cause some problems even in terms of marketing application. It is very important to study color psychology in order to know how to apply it correctly and coherently according to the objective the brand wishes to present.

I agree that colors from the regular ROYBIV are extremely important. However, it’s also crucial to consider how a logo is going to look in the reverse black/white for when the occasion arises. If it’s successful in still representing your brand, keep it. If it’s not recognized without color, it should be tweaked.

When you choose brand colors, remember to use color psychology also. For example - Yellow represents happiness. Similarly red represents energy etc. So, you have to check how you want to present your brand. If you want it to be energetic, then go for red. Remember, that your brand colours don't match or have similar colours as your competitors. For creating 3-4 brand colour palettes, you can use Adobe CC Colour or Canva itself. There are various Ai color generators tool also like getpalettes.com. Always check the contrast ratio as well so that it looks good and attractive to the eyes. Use the contrast checker of Adobe colour. Don't go for overused colours, remember to use unique colours so that they can work for a long time.

When you are choosing brand fonts, remember the basic psychology of fonts. Every font has its voice. For example - Serif fonts indicate seriousness, luxury etc. Sans Serif tells that the brand is friendly, casual etc. That's the reason why most of the creators use sans serif in their carousels. You need to remember the mood, tone and the style. Remember, it should be easy to read and legible. To test the brand tool, try creating 4-5 posters to check whether it's looking good or not. You can use tools like typotheque.com, FontJoy, MixFont, Font combination library, Typespiration etc.

Brand guidelines are critical to brand consistency across touch-points. The challenge remains to ensure cross-functional compliance and ease of leveraging them.

The answer is, ALL OF THEM. The scope of the project is undefined. Everything goes in the bucket until we know more. 1234567

Consider all those things plus the client experience journey. What are the touch points and how is your brand going to show up in those places. The experience journey helps you with the execution of building your brand.