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You're starting a GIS consulting business. How will you attract clients?

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Geographic Information Systems (GIS) is a powerful tool that can help businesses and organizations solve complex spatial problems, optimize decision-making, and communicate effectively. If you have the skills and passion for GIS, you might be thinking of starting your own consulting business. But how do you find and attract clients who need your services? Here are some tips to help you market your GIS consulting business and build a loyal customer base.

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1 Define your niche

One of the first steps to attract clients is to define your niche and target market. What kind of GIS services do you offer, and who are your ideal customers? Do you specialize in a specific industry, such as environmental, urban planning, or health? Do you focus on a particular geographic area, such as a city, a region, or a country? Do you have a unique value proposition, such as offering customized solutions, innovative techniques, or competitive prices? By narrowing down your niche, you can position yourself as an expert and a trusted partner for your potential clients.

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Madhu Guleria

Human Resource Professional
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Some steps to gain clients and develop the market >Networking >Social media >Online presence >Workshops and webinars >Partnership >Client referral

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Brian Shosten

Client Vice President - East Region
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Figure out how or who is going to integrate machine learning & AI into GIS tools, and be a conduit between the two if you want to make a serious company. If you want to start a company that does things of little value, then start posting on Facebook.

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Rafael Avila Blancas

Técnico Ambientalista en Secretaría de Medio Ambiente del Estado de Veracruz
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Una consultoría ambiental especializada en SIG debe, conocer los procedimientos, documentos y contenidos que requieren los clientes, para ofrecer soluciones y productos completos además de mapas y sistemas de información. El proveer productos diferentes de la competencia, y el análisis de la información que se vende da valor agregado, y generando recomendaciones. Al principio la consultoría debe dar servicio a otras en temas de SIG e irse ampliando en la capacidad y calidad de los servicios ofrecidos.

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2 Build your portfolio

Another important step to attract clients is to build your portfolio and showcase your previous work. Your portfolio should demonstrate your skills, experience, and achievements in GIS. You can include examples of projects you have completed for other clients, such as maps, reports, dashboards, or web applications. You can also create samples of projects that illustrate your capabilities and creativity in GIS. Your portfolio should be accessible online, such as on your website, blog, or social media platforms. You should also update your portfolio regularly and highlight your recent work.

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Matt Dube, PhD

Associate Professor of Data Science, Computer Information Systems, and Applied Mathematics, Unviersity of Maine at Augusta, Certified Myers-Briggs Practitioner, Chair of Maine GIS User Group
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LinkedIn articles are a great way to actually help do this because if you write an article, it gets shared with your network. This in effect digitizes your portfolio. Your network can choose to share it and that can help others see you. Remember: it's not just your contacts - it's theirs. This type of medium is a great opportunity for that. You can also provide commentary on other projects in that sense. You could talk about something in your niche area and say what you like about it or what you might have done differently. This shows a bit about how you think. Consultants are hired for their unique skillsets, and your thought process will define that as it is more unique than your technical skills.

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3 Network and promote

A third essential step to attract clients is to network and promote your GIS consulting business. You should leverage your existing contacts and connections, such as former employers, colleagues, friends, or family, and ask for referrals, testimonials, or recommendations. You should also expand your network and reach out to potential clients, such as by attending events, conferences, workshops, or webinars related to GIS or your niche industry. You should also promote your GIS consulting business online, such as by creating and sharing valuable content, such as blog posts, videos, podcasts, or infographics, that showcase your expertise and insights in GIS. You should also engage with your audience and followers, such as by answering questions, soliciting feedback, or joining discussions related to GIS or your niche industry.

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Matt Dube, PhD

Associate Professor of Data Science, Computer Information Systems, and Applied Mathematics, Unviersity of Maine at Augusta, Certified Myers-Briggs Practitioner, Chair of Maine GIS User Group
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The best consulting strategy is almost always going to be (at least in the beginning) word of mouth. Put yourself in the mindset of a person searching for a consultant: who do they know? They are likely to know players in their sector. For them, they primarily want to find SOMEONE, then they'll think about quality and skills. You can leverage that: the more people that you know outside of your GIS community, the easier it will be for your name to be floated as a consultant. My career as a researcher has in some sense been defined by that. I got hooked into a data science project because a mutual friend was at a bar with a veterinarian. They were talking about something and my friend said "I know a guy who can solve that problem..."

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4 Educate and consult

A fourth crucial step to attract clients is to educate and consult them on how GIS can benefit their businesses or organizations. You should identify and understand the needs, challenges, and goals of your potential clients, and offer them solutions that address their pain points and add value to their outcomes. You should also educate them on the basics and benefits of GIS, such as by explaining how GIS can help them visualize, analyze, and communicate spatial data and information. You should also consult them on the best practices and strategies for implementing and managing GIS projects, such as by providing guidance, advice, or training on how to use GIS software, tools, or methods.

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5 Follow up and follow through

A fifth and final step to attract clients is to follow up and follow through with them. You should maintain regular and professional communication with your potential clients, such as by sending them emails, calls, or messages, and keeping them updated on the status and progress of your proposals, contracts, or projects. You should also follow through with your promises and commitments, such as by delivering high-quality work, meeting deadlines, and exceeding expectations. You should also follow up with your existing clients, such as by asking for feedback, reviews, or referrals, and providing ongoing support, maintenance, or updates for your GIS services.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're starting a GIS consulting business. How will you attract clients?

1

2

3

4

5

6

1 Define your niche

2 Build your portfolio

3 Network and promote

4 Educate and consult

5 Follow up and follow through

6 Here’s what else to consider

Geographic Information Systems (GIS)

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You're starting a GIS consulting business. How will you attract clients?

1

2

3

4

5

6

1 Define your niche

2 Build your portfolio

3 Network and promote

4 Educate and consult

5 Follow up and follow through

6 Here’s what else to consider

Geographic Information Systems (GIS)

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