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You're starting a Corporate Communications internship. What tasks and responsibilities should you expect?

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Embarking on a Corporate Communications internship can be a thrilling and enlightening experience. It's a chance to dip your toes into the professional world of media relations, internal messaging, and brand management. As you prepare to start this journey, it's important to have a clear understanding of the typical tasks and responsibilities that will be expected of you. While each company may have its unique set of expectations, there are commonalities in the role of a corporate communications intern that you can anticipate. This article will guide you through what you should expect, from crafting press releases to engaging with social media audiences, ensuring you're well-prepared to make the most of your internship.

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Adelyn Biedenbach

Vice President Communications at Florida Panthers
Nicola Katz
Nishank Soni

Senior Associate - Nangia Andersen LLP | Ex-Infosys | Marketing Communication | Corporate Communication| Crisis…

1 Press Releases

One of your primary responsibilities will likely involve drafting press releases. These are official statements issued to the media to announce a wide range of news items, such as product launches, event information, or corporate milestones. Your role will involve carefully crafting the narrative, ensuring the language is clear, concise, and aligned with the company's messaging standards. You'll learn to highlight key points that capture media interest, and you may also assist in distributing these releases and tracking their impact.

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Nishank Soni

Senior Associate - Nangia Andersen LLP | Ex-Infosys | Marketing Communication | Corporate Communication| Crisis Communication | Public Relation | Stakeholder Management | Brand Development | Press Release |Media Relation
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As a Corporate Communications intern, you should expect tasks and responsibilities such as drafting press releases, internal communications, and social media content. You'll assist in organizing events, monitoring media coverage, and conducting research to support communication strategies. Other duties may include updating the company website, preparing reports, and helping to manage crisis communication efforts. You'll also likely collaborate with various departments to ensure consistent messaging and may participate in brainstorming sessions for new campaigns. This hands-on experience will provide a comprehensive understanding of corporate communication practices and strategies.

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Rajdeep Ghatak

Senior Manager Corporate Communications at Physics Wallah | Ex-Times of India | MRJ - Vivo | CollegeDekho
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As an intern starting in Corp Comms, I suggest the following: 1) Make sure that you say no to nothing. I know it is a poor habit to say yes to everything but by never saying no you would get to explore different functions. 2) Try your hand at social media. It might come naturally to you but growing an uninteresting brand page can be a challenge that might excite you. 3) Understand mechanisms. Internal processes differ at each company and there is not much time paying heed to those but the mechanisms transcend industries. Understand how invoicing works, and make reports to identify KPIs. These are basics and the sooner you grasp them, the better it is.

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2 Social Media

Social media is an integral part of corporate communications, and as an intern, you'll get hands-on experience managing these platforms. Expect to create content calendars, draft posts that align with the company's brand voice, and interact with followers. You'll also monitor social media trends and analyze engagement data to understand what content performs well. This task will sharpen your skills in content creation and digital analytics, both of which are invaluable in the communications field.

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3 Internal Comms

Internal communications are crucial for maintaining a well-informed and engaged workforce. You'll assist in developing newsletters, emails, or intranet posts that keep employees up to date with company news and events. This might involve interviewing team members, writing feature articles, or helping to organize internal events. Through these tasks, you'll gain insight into how effective communication can foster a positive corporate culture and drive employee engagement.

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Kristy Rupon

Director of Corporate Communications at AgFirst Farm Credit Bank
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You should also expect to collaborate with various departments, such as HR and others who need help getting their message out. In addition to writing and editing, you might be asked to help with communications strategy or to assist team members who are producing videos for the company’s storytelling efforts. You might be asked to work with new tools and technology, such as generative AI. Embrace these opportunities. Stay curious. And if you identify a project you’d like to work on or have an idea you’d like to pursue, speak up. The worst they can say is “no,” but more likely they’ll appreciate your initiative and enthusiasm.

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4 Media Monitoring

To understand the public perception of the company, you'll be tasked with media monitoring. This involves tracking mentions of the company across various media outlets and platforms, compiling reports, and analyzing sentiment. You'll learn to use specialized software to streamline this process and provide insights that can inform communication strategies. This role is critical in helping the company stay ahead of potential issues and gauge the success of communication campaigns.

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Adelyn Biedenbach

Vice President Communications at Florida Panthers
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Listening before speaking is critical in Corp Comms and PR. Be prepared to build a routine that starts every morning with media monitoring. Practice using Google alerts and X notifications to keep an eye on what's being said about your brand and it's key people. Take the time to listen to any podcast, radio hit or read anything written and find a way to compile and share what is important!

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Nicola Katz
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If budgets are tight, set up Google alerts for key words that matter to your work. If there’s budget, invest in a media monitoring service (Critical Mention is an economical one, Meltwater or Cision are pricier but more sophisticated) and take the time to set up the parameters and you will get great intel that will help you understand your community.

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5 Crisis Comms

While you may not lead crisis communications efforts as an intern, you'll likely observe and possibly support the process. Crisis communications involve managing the flow of information during a challenging event or public relations issue. You'll learn about rapid response techniques, the importance of maintaining a consistent message, and how to work under pressure. This experience is invaluable as it teaches you how to navigate sensitive situations with professionalism and poise.

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6 Event Support

Lastly, you may be involved in planning and executing corporate events such as press conferences, product launches, or charity functions. Your tasks could range from preparing informational materials to assisting with logistics and coordination. These events are critical for building relationships with stakeholders and the media, and your contribution will help ensure their success. Through this experience, you'll develop organizational skills and an understanding of event management within the corporate communications context.

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You're starting a Corporate Communications internship. What tasks and responsibilities should you expect?

1

2

3

4

5

6

1 Press Releases

2 Social Media

3 Internal Comms

4 Media Monitoring

5 Crisis Comms

6 Event Support

Corporate Communications

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You're starting a Corporate Communications internship. What tasks and responsibilities should you expect?

1

2

3

4

5

6

1 Press Releases

2 Social Media

3 Internal Comms

4 Media Monitoring

5 Crisis Comms

6 Event Support

Corporate Communications

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感谢您的反馈

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