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You're starting a career in internal communications. What skills do you need to succeed?

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Internal communications is a vital function that connects and engages employees across an organization. It helps to align the vision, values, and goals of the business, and to foster a positive and collaborative culture. If you're starting a career in internal communications, you'll need to develop a range of skills that will enable you to plan, create, and deliver effective messages to different audiences and channels. Here are some of the key skills you'll need to succeed.

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Tilak Amitava Chowdhury

Marketing and Communications Lead, India at AECOM
Aniisu K Verghese Ph.D.

I help organisations, leaders and teams to communicate with clarity, connect employees to the purpose, enhance…

1 Writing and editing

You'll need to be able to write clear, concise, and compelling content that captures the attention and interest of your readers. You'll also need to be able to adapt your tone, style, and format to suit different purposes, platforms, and personas. Whether you're writing an email, a newsletter, a blog post, or a video script, you'll need to follow the best practices of grammar, spelling, punctuation, and formatting. You'll also need to proofread and edit your own and others' work to ensure accuracy, consistency, and quality.

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Tilak Amitava Chowdhury

Marketing and Communications Lead, India at AECOM
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Internal comm professionals need to have good story telling ability, people skills to connect with various teams, a nose for news, basic designing and writing skills, basic editing skills with video and audio, ability to work with senior management, basic knowledge of social media and knowledge about his or her own organisation....these are some of the skills needed.

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Aniisu K Verghese Ph.D.

I help organisations, leaders and teams to communicate with clarity, connect employees to the purpose, enhance reputations, and embrace change | Author | Speaker | Global Expert | Australia based
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A Gartner survey indicates that the workforce (80%), a significant number of managers and leaders (92% and 77% respectively) are inadequately ready to face the future. 40% of employees are doing tasks beyond their regular roles. The WEF Future of Jobs Report says that 50% of all employees will need re-skilling by 2025. Also, the top two skills needed will be critical thinking and problem-solving. What’s interesting is that self-management (active learning, resilience, stress tolerance and flexibility) as skill is valuable in the world we live in. Early in an internal communications career, while most focus on getting 'stuff done' it is also important to pick up skills on four key stages – research, planning, implementation and measurement.

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Mariana Monzani

Jornalista e escritora | Comunica??o Interna | Comunica??o Corporativa | Endomarketing | Reda??o SEO
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O profissional de comunica??o interna precisa ter um excelente domínio da língua portuguesa para garantir qualidade e credibilidade com os conteúdos e mensagens transmitidas aos colaboradores. Criatividade também é um fator importante. Mas, mais do que isso, acredito que o poder de síntese é essencial nessa área, para um bom desempenho dos conteúdos. Fora a habilidade da escrita, o que nos leva além é o poder de adaptabilidade, sabendo produzir conteúdos para diferentes formatos e adaptados para diferentes tons de voz e estilos.

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Indranil Mukherjee

Manager - Brand, Communications & Marketing
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Here comes Internal Communications - make it purpose-driven with clear information to provide clarity. Ensure - crisp, clear, correct, and courteous information is the key to success. And, the beauty is it applies to everyone in every sector and every time in every context. Have an Information Architecture in mind - Follow this thumb rule. What > Why > How.

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2 Strategy and planning

You'll need to be able to think strategically and plan ahead for your internal communications activities. You'll need to understand the goals, objectives, and priorities of the organization, and how your communication efforts can support them. You'll also need to identify and segment your audiences, and tailor your messages and channels to their needs, preferences, and feedback. You'll need to create and follow a communication plan that outlines the scope, timeline, budget, and resources of your projects. You'll also need to measure and evaluate the impact and effectiveness of your communication outcomes.

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3 Creativity and innovation

You'll need to be able to use your creativity and innovation to design and deliver engaging and relevant content that resonates with your audiences. You'll need to use different formats, media, and tools to create and distribute your content, such as text, images, audio, video, infographics, podcasts, webinars, or social media. You'll also need to keep up with the latest trends and best practices in internal communications, and experiment with new ideas and approaches to improve your communication processes and results.

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4 Collaboration and relationship-building

You'll need to be able to collaborate and build relationships with various stakeholders across the organization, such as leaders, managers, employees, teams, departments, or external partners. You'll need to communicate effectively and respectfully with different people, and listen to their opinions, needs, and feedback. You'll also need to coordinate and align your communication activities with other functions, such as HR, marketing, IT, or operations. You'll need to establish trust and credibility with your audiences, and demonstrate your value and contribution to the organization.

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Mariana Monzani

Jornalista e escritora | Comunica??o Interna | Comunica??o Corporativa | Endomarketing | Reda??o SEO
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A comunica??o interna como conhecemos hoje é melhor quando damos voz aos colaboradores. Dessa forma, o profissional que trabalha com a comunica??o corporativa precisa ter a escuta ativa como uma de suas principais competências. Além disso, é necessário saber ouvir os colaboradores de todos os níveis hierárquicos. E, mais do que isso, ter empatia para entender o que o outro está sentindo, afinal, estamos trabalhando com pessoas. Os colaboradores s?o, antes de tudo, colegas de trabalho e devem ser o público-alvo e os motivadores/engajadores das campanhas.

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5 Adaptability and resilience

You'll need to be able to adapt and respond to changing situations and challenges in the internal communications environment. You'll need to be flexible and agile in managing your workload, priorities, and deadlines. You'll also need to be resilient and proactive in dealing with uncertainty, ambiguity, or crisis. You'll need to anticipate and mitigate potential risks or issues, and communicate clearly and timely with your audiences. You'll also need to embrace change and learning opportunities, and seek feedback and improvement for your own and others' performance.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Renata Camargo

Consultora em Comunica??o Inclusiva | Founder & CEO na BlackID | Conselheira Consultiva | Moderadora Comitê D&I | Speaker & Trainer | Mentora | Coautora - Mulheres que Comunicam a Transforma??o| Conselheira 101
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Uma habilidade indispensável é a escuta empatica, se comunicar bem, passa por ouvir as pessoas de firma genuína. Só assim você estará apto para contar historias sem preconceito porque realmente realizou um exercício de escuta, de ouvir sem julgamentos.

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Cynthia Provedel

Consultora de Comunica??o Interna | Internal Communications Manager | Board Member | Palestrante e Mentora | Professora Aberje, FGV, ESPM
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Pra quem deseja fazer uma transi??o de carreira ou iniciar a carreira em Comunica??o Interna, sempre recomendo que conhe?am o mapa da profiss?o em Comunica??o Interna do IOIC (Institute of Internal Communications) do Reino Unido. Um material bem completo que dá visibilidade de quais s?o as principais áreas de atua??o do profissional de CI e, também, de quais s?o as competências e atitudes necessárias para quem deseja trilhar esta carreira. Vale a pena conhecer.

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You're starting a career in internal communications. What skills do you need to succeed?

1

2

3

4

5

6

1 Writing and editing

2 Strategy and planning

3 Creativity and innovation

4 Collaboration and relationship-building

5 Adaptability and resilience

6 Here’s what else to consider

Internal Communications

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You're starting a career in internal communications. What skills do you need to succeed?

1

2

3

4

5

6

1 Writing and editing

2 Strategy and planning

3 Creativity and innovation

4 Collaboration and relationship-building

5 Adaptability and resilience

6 Here’s what else to consider

Internal Communications

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