You're starting a blog for your business. What tools do you need to create a professional look?

Here are tools (free): -> Onenote/Google Doc (for writing) -> Notion/Trello/Airtable (for managing) -> Grammarly/Hemingway (Editing) -> Chatgpt or Bard (ID generation) -> Carrd / Wix (One-page website design) -> Canva (designing ) -> Mind mapping tool And last one: Your creativity and experience to design strategy and build a content calendar for the blog! ->

Try to maintain a standard format for your blogs or guest blogs on your page, ensuring that: - the titles are about the same length and with a similar tonality (eg. '11 things recruiters need to know about inclusive hiring') - the length of the blog is similar with a clear intro, sections, outro and credit for whoever has written it - the tonality is also similar and meets the requirements of the audience - the image used is consistent (i.e do you want to use a photo, graphics, words?) with perhaps a logo to ensure your brand is recognised - and that you are consistent in your publishing window so people know when to expect content. SEO is also vital..but that's a whole other post!

If you want your content to stand out, keep your site simple. Choose a CRM that has a simple look. You will see more sales and attract more customers. You will attract more followers. Your business will grow faster. Fancy design distracts from your content. Sometimes graphics drown the content and overwhelm potential clients and customers. Your content is the most important part of any page.

Use a simple domain name. You need something that is easy to spell. Don’t get too fancy with it. Ideally, your domain should reflect who you are or what your business represents. But don’t get stuck on this stage. Most likely you will change your main domain a few times before you find the perfect on for you. So choose what you like and run with it!

Don’t be afraid to share your personal story. Your customers want to connect to you. Work takes the biggest part of anyone’s day. So, if you want them to work with you show them you are just as human as they are. Have some fun with your content. People are looking for excitement even while they learn. You will win if your content is fun and at the same time shares insights. Take your time too. As long as you stay consistent, you will find your winning formula.

Who you are writing for is the most important thing to consider. All the tools in the world won’t help you if you don’t know your reader. So, don’t worry about the techy stuff too much. You can always use a platform that has all the tools inbuilt. Instead, focus on creating content that changes people’s lives.

considering all mentioned pointers mentioned here, I would say to stay consistent with your branding to maintain a online presence.