You’re a Sports Management executive. What are the metrics you need to know?

1 Revenue and Profit

One of the most obvious metrics you need to know is how much money your organization is making and spending. Revenue and profit are indicators of your financial health and sustainability. Revenue is the income generated from your activities, such as ticket sales, media rights, sponsorships, merchandising, and concessions. Profit is the difference between your revenue and your expenses, such as salaries, operations, facilities, marketing, and taxes. You need to track your revenue and profit over time, compare them with your budget and goals, and analyze the factors that affect them.

2 Attendance and Ratings

Another metric you need to know is how many people are watching and attending your games. Attendance and ratings are indicators of your fan engagement and loyalty. Attendance is the number of people who buy tickets and show up at your venues. Ratings are the number of people who tune in to your broadcasts and streams. You need to monitor your attendance and ratings across different platforms, markets, and demographics, and evaluate the impact of your pricing, scheduling, promotion, and quality of play.

3 Wins and Losses

A third metric you need to know is how well your teams and athletes are performing on the field or court. Wins and losses are indicators of your competitive success and reputation. Wins and losses are the outcomes of your games and matches, determined by the scores, points, goals, or other criteria. You need to measure your wins and losses against your expectations, standards, and rivals, and examine the influence of your coaching, training, strategy, and talent.

4 Efficiency and Productivity

A fourth metric you need to know is how effectively and efficiently your teams and athletes are using their resources and opportunities. Efficiency and productivity are indicators of your operational excellence and innovation. Efficiency is the ratio of your output to your input, such as points per possession, goals per shot, or wins per payroll. Productivity is the amount of output you produce per unit of time, such as points per game, goals per season, or wins per year. You need to calculate your efficiency and productivity using various statistics, models, and methods, and compare them with your peers and benchmarks.

5 Satisfaction and Loyalty

A fifth metric you need to know is how satisfied and loyal your stakeholders are with your organization. Satisfaction and loyalty are indicators of your customer service and relationship management. Satisfaction is the degree to which your stakeholders are happy and fulfilled with your products, services, and interactions. Loyalty is the degree to which your stakeholders are committed and faithful to your brand, mission, and values. You need to survey your stakeholders, such as fans, sponsors, media, employees, and community, and collect feedback, ratings, reviews, and referrals.

6 Impact and Value

A sixth metric you need to know is how much impact and value your organization is creating and delivering to the society and the environment. Impact and value are indicators of your social responsibility and sustainability. Impact is the effect or change that your organization causes or contributes to the well-being and development of others. Value is the worth or benefit that your organization provides or generates to the economy and the ecology. You need to assess your impact and value using various indicators, such as social return on investment, environmental footprint, or net positive contribution.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?