When presenting your product to clients over an extended period, maintaining their interest is key. Employ these tactics to keep the engagement high:
- Tailor the experience to their needs, highlighting features that resolve their specific pain points.
- Encourage interaction by asking for their input or preferences during the demo.
- Provide real-life success stories or case studies that relate to their industry or problem areas.
Would love to hear how you keep a client's attention during long presentations. What are your strategies?
1. Personalization to their pain points During one presentation for a mobile game studio, I noticed the client’s primary concern was monetization and ad integration. So, instead of going through the product step by step, I adjusted the demo to focus heavily on how the solution would help them increase their ad revenues and optimize placements without disrupting user experience. I knew this was their biggest pain point, and it kept them engaged because it spoke directly to their needs. 2. Interactive discussions In another case, I was demonstrating a new analytics tool for a service provider.