You're on a shoot with sudden location changes. How do you ensure the client's vision is still captured?

1 Prepare Thoroughly

Before the shoot, preparation is your best defense against the unpredictable. Familiarize yourself with the client's vision by discussing their goals, preferences, and the message they want to convey through the images. Create a mood board together, which serves as a visual reference point for the desired outcome. When locations change, refer back to this mood board to maintain the shoot's thematic consistency. Also, scout alternative locations beforehand that can serve as backups, ensuring they align with the original vision.

2 Communicate Clearly

Clear communication is vital when location changes occur. Immediately inform your client about the situation and discuss how it might affect the shoot. Be transparent about the challenges and potential solutions. Offer reassurance by highlighting your experience in dealing with such situations and present a plan to adapt the shoot to the new location while keeping their vision intact. This openness builds trust and helps the client feel involved in the decision-making process.

4 Use Creative Solutions

Embrace the unexpected change as an opportunity for creative solutions. Think outside the box—use elements within the new location to enhance the story you're trying to tell. If certain props are missing, look for alternatives that can convey a similar message. Sometimes, a change in location can add an unexpected and delightful twist to the narrative, making the images even more unique and memorable.

5 Maintain Vision Alignment

Throughout the shoot, continuously check in with your client to ensure that the images are aligning with their vision. Show them previews when possible, and be open to their feedback. This collaborative approach ensures that any deviations from the original plan are still in harmony with the client's goals. It's about striking a balance between adapting to new circumstances and staying true to the initial concept.

6 Manage Expectations

Lastly, managing your client's expectations is crucial when dealing with sudden changes. Be honest about what can be achieved given the new circumstances. If certain aspects of their vision are no longer feasible, discuss alternatives that can still meet their objectives. By setting realistic expectations and delivering on them, you not only demonstrate professionalism but also build a reputation for being reliable in the face of adversity.