You're an SEO executive. What's the best way to stay on top of industry news?

I’d recommend Aleyda Solis Newsletter, Barry Schwartz YouTube rounds, Kevin indig newsletters (free + paid) and Steve Toth SEONotebook

Join X/Twitter and follow other SEOs on there. Not only will have the most recent industry news, but you can witness case studies from leaders who are experimenting and pushing the boundaries. And you get to hear about SEO from those sorta outside the industry - like niche creators. From here, you can find your newsletters, blogs, and podcasts - but X is where it all really starts.

Stay updated on SEO trends by following authoritative sources like me :) , subscribing to industry blogs like Search Engine Land, Search Engine Round, MOZ, engaging with online communities, and attending webinars and events.

I'd suggest Google's Search Central Blog, Search Engine Land, and subscribing to Barry Schwartz's YouTube channel. Pssssttttt........ one more secret is to be active on LinkedIn and X platforms and you'll have a lot of updates from SEO community members in your feed directly w/o any hassles.

As an SEO executive, it's essential to stay updated. You can achieve this by following reputable SEO blogs, subscribing to industry newsletters, attending webinars and conferences, participating in online communities and forums, and setting up Google Alerts for relevant keywords. You can also follow industry leaders and influencers on social media platforms like Twitter, LinkedIn, and Facebook. Engaging with their content and discussions can provide valuable insights and keep you updated about the latest updates. Furthermore, joining professional groups on platforms like LinkedIn can offer networking opportunities and access to exclusive industry insights & discussions. This will help you stay updated about the latest trends in SEO

There are many online communities on facebook, forums and linkedin. You can join the communities and participate in discussion to get updated with industry latest updates.

Online communities are a little different today, but they are out there. Find a good Discord server, or even Slack community and apply to gain access. Feel around a bit and make sure the content gets updated on a regular basis so that you are able to learn from fresh minds all the time. If whatever community you end up joining does not cut the mustard, simply check out and find the next one. I have found that some paid communities are well worth the effort when you want to cut the noise you might find on Reddit or another free resource.

Stay ahead in the ever-evolving world of SEO by engaging with online communities. Platforms like Reddit, Quora, Facebook, and LinkedIn offer forums and groups where SEO professionals share insights, ask questions, and provide feedback. Dive into discussions, polls, and surveys to gain diverse perspectives and build relationships with like-minded individuals. Networking in these communities not only keeps you updated but also fosters valuable connections in the field. Join today to enhance your SEO journey!

Being a senior SEO executive with a 5+ years of experience, I would Follow Industry Leaders on Social Media. Stay updated by following industry experts, SEO influencers, and reputable organizations on platforms like Twitter, LinkedIn, and Facebook. They often share timely news, updates, and insights, keeping you informed about the latest trends and developments in the SEO industry.

Content aggregators streamline the process of discovering and curating relevant content from various sources within your niche, helping you stay updated on industry trends, news, and developments while saving time. By leveraging content aggregators, you can easily access a wide range of articles, blog posts, and videos in one place, allowing you to curate valuable content for your audience and generate ideas for your own content creation efforts. However, it's important to use content aggregators responsibly by attributing content to its original source and supplementing curated content with your own insights and analysis.

I have had a Feedly account for a few years now and ever since I had that setup, I cannot believe I didn't do it sooner. Being able to pull in all of the news on a topic to one place to glean what you can from all of the updates is key to staying on top of SEO. At the core, SEO rarely changes that much, but when you can get other perspectives on a regular basis, it allows you to shape the way you see SEO and how you may implement it for a client.

Not specific to an executive in most cases, but learn by doing. Get a website, implement the basics and take a bunch of notes so that you have something to look back on. Screenshots, reporting updates and notes are going to help you remember how all of the things you changed 4 months ago are impacting the website. Change, experiment, and learn from every single step of the way on your own site. The best part about doing it this way is that you are not going to really break anything. Even if you do, you will learn a lot very quickly and that is basically like gold! Good luck.

As an SEO veteran, I constantly navigate the ever-evolving search landscape. My secret weapon? A multi-pronged approach. First, I subscribe to reputable SEO publications and blogs – think Search Engine Land and Moz. Their expert insights keep me in the loop on algorithm updates and emerging trends. Social media is also key. Following industry leaders on Twitter and LinkedIn exposes me to real-time discussions and fresh perspectives. Finally, I actively participate in online SEO communities. Engaging with fellow professionals fosters valuable knowledge exchange and keeps me on the pulse of the industry. It's a constant learning curve, but this approach has proven invaluable in staying ahead of the pack.

Always read more than one piece of content from a single source. Try not to read one headline and then try to implement what you read. Reading throughout a case study or long form step by step process is going to garner you better insights compared to jumping around. Once you land on a source that feels comfortable to you, follow them on a sources and take it every bit that you can until you have it mastered. The level up and move on to the next source.

I have been an SEO manager and Digital Marketing professional for over twenty years. My latest success story was as the Director of Digital Marketing for an IoT Cybersecurity SaaS-based B2B company. I Increased the top 10 positions to 62% of 360 targeted keywords/phrases I placed in the top 10 Google SERPs. I only look at data from (SEMRush). You are not competing against the competition, you have to realize you are competing against Google.