To tailor a sales pitch for a traditional print media client in this digital era, first you must emphasize the trust and credibility print still holds, particularly for audiences that value tangible content. And in all things you must be creative about it. Highlight the lasting impact of print ads in a less cluttered environment compared to digital platforms. Show how print effectively targets loyal, specific demographics, and can complement digital campaigns for a comprehensive strategy. Support your pitch with data on print's success in building brand awareness and include case studies to demonstrate effectiveness. Finally, try and address any digital concerns by showcasing print's adaptability and ability to deliver measurable results

Tailor your pitch by emphasizing the integration of print with digital. Highlight how combining their trusted print format with digital solutions—such as targeted online ads or social media promotions—can expand their audience reach and boost engagement. Showcase case studies that demonstrate successful print-to-digital transitions and how it complements their existing strengths.