Understanding the distinct values and media habits of Gen Z and Baby Boomers is crucial for effective ad sales. Here's how to refine your pitch:

- Highlight digital innovation and social responsibility when addressing Gen Z, as they value authenticity and digital-native content.

- Emphasize trustworthiness and traditional media formats for Baby Boomers, who prefer established platforms and direct messaging.

- Use demographic insights to customize the language and benefits in your pitch, ensuring relevance to each group's unique preferences.

How have you adapted your sales techniques to resonate with diverse age groups? Share your strategies.