You’re a self-employed marketing operations professional. How do you keep up with the latest trends?

Sempre acredito que os blogs e os podcasts podem ser uma fonte primária de insights para rotas de conhecimento, além de nos aproximar de especialistas que podem nos auxiliar na constru??o dos novos conhecimentos e também das novas tendências. Fa?o uso cotidianamente.

I really love podcasts, but most of the times I am listening to them and doing something else at the same time. If you are going to choose this option, be honest with yourself when you are consuming content, are you really learning and paying attention? This is very important to keep in mind. With that said here are my top 2 channels to always go back to and check out: Blog - thinkwithgoogle.com Podcast - this is for portuguese speakers only - meio & mensagem. For English speakers I am currently starting to listen to That's Marketing, Baby! Please send me other options, I'd love that!

Podcasts help you stay updated on the latest marketing trends by offering insights from industry experts and thought leaders. They provide diverse perspectives on new tools and strategies, making it easier to adapt to changes in the field. Convenient and accessible, podcasts allow you to learn on the go, ensuring you remain informed and competitive without disrupting your daily routine.

Industry blogs and podcasts offer insights, tips, and case studies from field experts, providing a glimpse into their experiences and solutions. They also introduce new tools and methods to improve efficiency and effectiveness, fostering continuous learning to keep you innovative and competitive.

My favorite hack is Google alerts. For 25 years now all I’ve done is committed to five minutes a day to read on my specific topics Guerrilla Marketing, Brand development, PPC, marketing, Video, marketing, social media marketing and now of course AI marketing… today’s expert will be surpassed by tomorrow’s expert. If we don’t commit to staying on top of trends it’s never been changing faster than it is today…. Google alerts helps me keep up with this fast moving ever-changing arena.

Absolutely, joining online communities and forums is an excellent way to stay connected with other marketing operations professionals, share insights, and learn from each other. Here's why it's beneficial and some examples of online communities and forums you can join: 1)Knowledge Sharing and Collaboration 2)Ask Questions and Get Feedback 3)Stay Updated on Industry Trends 4)Networking and Relationship Building By joining online communities and forums, you can tap into a wealth of knowledge, resources, and opportunities for professional growth and development in the field of marketing operations.

I totally recommend this method as actively joining communities which has both marketers and businesses is the best way to stay updated & market yourself. Marketers are actively posting new updates, launches , best practices and success stories. Businesses are always facing their challenges and problems. All this helps to stay updated about the latest trends!

I’m a big believer in joining different groups! I love Facebook and LinkedIn groups where you can collaborate, discuss, and connect with other industry leaders! It’s also great when you’re struggling to just talk with other professionals who might have been in a similar position to just reassure you that you aren’t the only one.

To piggy back on this, I’ve always found it helpful to identify several successful peers in my industry whom I admire and then follow their work to learn from any thoughts, tips or insights they share. That might look like finding their social media pages and setting up alerts for any new posts, subscribing to their email lists, downloading their free e-books, watching their how-to videos, etc. Spending a few minutes consuming this content across a handful of peers a few times a week has been a really easy way to stay on top of the latest happenings, trends, challenges, tools, news, etc.

Absolutely, online courses and certifications are excellent ways to deepen your knowledge and skills in specific areas of marketing operations. Here's why they're beneficial and some examples of online platforms where you can find relevant courses and certifications: 1)Learn New Concepts and Practices 2)Stay Updated on Industry Best Practices 3)Demonstrate Credibility and Expertise 4)Flexible Learning Options By investing in online courses and certifications, you can enhance your skills, stay updated on industry trends, and demonstrate your expertise in marketing operations, ultimately advancing your career and achieving your professional goals.

These are great, for me this is the best option to actually learn something that you can implement. Although, remember to implement it! When we take these online courses, it is very easy to take it as entertainment and passive learning. You need to be an active learner. Test things out, be bold and bring this learning to your reality.

Courses are great - but just like in college, the labs (where you apply those skills and get feedback on your work) are more valuable than theory. I recommend a group coaching or mastermind over a course, especially because you'll be able to learn from ALL of the attendees in those situations, and not just 1 professor.

Prioriza tu conocimiento ante todo. El valor del saber siempre es muy buscado. Mantenerse curioso y potenciar quienes son es la estrategia personal profesional que los acercará a sus deseos más buscados. Aprender. Aplicar. Evaluar y disfrutar del proceso.

Starting with the most obvi, online cert courses provide access to the latest industry trends, tools, and best practices, ensuring we are equipped with up-to-date knowledge and skills. We can expand our expertise, learn new techniques and tools, and stay competitive in a rapidly evolving industry. Additionally, online courses often offer interactive learning experiences, including case studies, practical exercises, and real-world examples, allowing us to apply our knowledge hands-on. The flexibility enables us to customize our learning journey, focusing on areas that are most relevant to our career goals and interests. Lastly, they provide structure to your learning, and every freelancer knows the importance of structure. ????

This is one of the best ways to learn! It is incredible what you can learn when networking and making new connections. Being able to bounce ideas off your peers in real-time, ask questions to experts in other Marketing fields/companies. etc. Since Social Media Marketing is where I got my start I always check for when these platforms have events such as Vidcon, Playlist Live, etc.

To discover webinars and events, start by checking industry websites, forums, and social media platforms like LinkedIn and Twitter. Subscribe to newsletters from industry associations and seek recommendations from colleagues. These channels offer a variety of opportunities to stay updated on relevant events. Also while attending the events, be sure to bring business cards! I thought business cards were viewed as outdated, but they seem to be very appreciated.

Webinars and workshops are a great way to stay on trends! You get to network with other people in the industry, you benefit from hearing about their experiences, you get feedback on your experiences and you also get to learn about the initiatives that other people are doing too.

I try to throw on webinars and podcasts while I work, drive, or the do the dishes. This way I don't feel disappointed if they're not helpful - at least the time was well-spent, anyway. I will always listen to every perpetual traffic podcast. I find them to be so valuable. But I'll also attend webinars on new software I'm learning, or updates on advertising regulations, etc. I find LinkedIn to honestly be the best source for webinars - but it's very dependent on who you follow here - so follow more people in your industry.

Essa é uma forma valiosa de encontrar pessoas e marcas, conhecer cases e também se inspirar na constru??o de um novo portifólio de experiências e a??es. Sempre que puder reserve um tempo para participar de eventos do tipo em sua cidade, seu país ou regi?o e, quem sabe, até em outros países.

As a self-employed marketing strategist, I stay updated by researching, reading, also engaging with others in mastermind groups and online forums to swap ideas and insights. I learn the best by diving in and trying things out. I enjoy experimenting with new tools and techniques to see what works.

Experimentar y probar nuevas herramientas: Mantenerse al día con las nuevas tecnologías: es importante estar al tanto de las nuevas herramientas y plataformas que surgen en el mercado y probarlas para evaluar su potencial para mis clientes. Utilizar herramientas de análisis de datos: las herramientas de análisis de datos me permiten comprender mejor el comportamiento del público objetivo y optimizar las estrategias de marketing.

Prueben la ia en todas sus variantes, charlen con chatgpt y potencien sus procesos y productos. Pidanle literalmente lo que necesitan y adaptenlo con su experiencia. Cada a?o su influencia seguirá creciendo.

Keep a list of industries and the companies within that are typically ahead of the curve when it comes to the latest trends and continually observe what they are doing. Pay special attention to material design changes.

Finding and gathering your own small network of trusted peers is a valuable asset for the self employed professional. Larger online groups and forums are great, however having a select group of people to securely seek feedback, advice, support and socialise with (online or in real life) is incredibly helpful both personally and professionally.

Honestly, it's also about knowing when to take a step back and look at the bigger picture. It's easy to get caught up in all the new tools and tactics, but don't forget the basics that make marketing work: understanding your audience deeply and creating genuine value. And hey, keep an eye on your mental health too. This field moves fast, and it's easy to burn out if you're always on full throttle. Balance is key. Remember, the coolest trend might not be what your project needs. Sometimes, the old school method does the trick just fine.

Stay informed and connected within the Marketing Operations (MOPS) realm by taking the following steps: Subscribe to content from organizations and vendors offering tools that empower MOPS, ensuring you stay updated on industry advancements. Set up alerts for relevant keywords to receive notifications about the latest developments and discussions. Follow MOPS professionals on social media platforms, including both independent experts and those affiliated with companies, to access a diverse pool of knowledge and insights.

Work, work, work. There is no substitute for doing the work - and what you learn as a result of it. Seek out work that forces you to learn new skills, or try out new applications. Startups and small budget companies are great for this type of experience, because they're more willing to accept that you might make a mistake - and you will (and it's okay). Challenge yourself by turning what you learn into frameworks, checklists, and SOPs (in your personal time). It's one of the most valuable things you can do, both in terms of being able to sell your knowledge (and be employable), but also in terms of becoming efficient in your future work (and using AI to outsource some of your work).