You're seeking sustainable growth in emerging markets. Which trends should you prioritize for capitalization?
In the pursuit of sustainable growth in emerging markets, identifying and leveraging key trends is crucial. To prioritize effectively:
- Analyze consumer behavior patterns for insight into local preferences and needs.
- Invest in digital transformation to reach new customers and streamline operations.
- Partner with local businesses to gain market insights and enhance cultural relevance.
Which trends have you found most valuable in emerging markets?
You're seeking sustainable growth in emerging markets. Which trends should you prioritize for capitalization?
In the pursuit of sustainable growth in emerging markets, identifying and leveraging key trends is crucial. To prioritize effectively:
- Analyze consumer behavior patterns for insight into local preferences and needs.
- Invest in digital transformation to reach new customers and streamline operations.
- Partner with local businesses to gain market insights and enhance cultural relevance.
Which trends have you found most valuable in emerging markets?
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For sustainable growth in emerging markets, prioritize digital transformation and renewable energy, both are game-changers. Invest in urbanization, financial inclusion, and healthcare innovation—these are vital for long-term success. Finally, focus on education and local partnerships, as they’re the bedrock of sustainable progress
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Kaisa Hernberg
Board professional, keynote speaker, business advisor – Making businesses sustainable
If by "growth in emerging markets" you mean turning a profit by exploiting inadequate environmental and labour legislation, cheap natural resources and low wages, may I take this opportunity to inform you that none of that is sustainable regardless of how you spin it.
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Always start with the customer, focus on deeply understanding its needs and pain points. By solving real problems, you build trust and drive sustainable business growth.
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Local partnerships are crucial for success in emerging markets. They offer deep insights into consumer behavior, cultural nuances, and the regulatory landscape, which are essential for tailoring your approach. By collaborating with local businesses, you gain access to invaluable market knowledge that goes beyond data, helping you develop products and strategies that resonate with the local population. These partnerships also enhance cultural relevance and build trust, making it easier to navigate market entry challenges. Ultimately, strong local partnerships embed your business in the local fabric, driving sustainable growth and mutual success.
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Experts travel. If you are not visiting the emerging markets in which you hope to do business, you are not serious about sharing your expertise and building real relationships... which is the foundation of all business. Forget about email, Zoom, and social media. To get different results, one must do different things.
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