You're seeking to pitch evergreen story ideas. How can you make yours shine among the competition?

“Originality” is not only overrated, it’s usually counterproductive. Your audience needs to be given some combination of challenge and familiar, depending on your publication and what you do as a journalist. You should look at what is popular, current, and trending and ask questions you’ve not seen others ask. Move the story on. Or tell the story in a way that you’ve not seen others do. The only way to do this is to read as often and as widely as possible. Read, read, read. Then ideally keep a ‘swipe file’ of things that interest you for some reason. This is not being ‘original’. It’s just being better at seeing what others are doing.

A new point of view is always the best way to offer something fresh . “New” is just adventures looking at themes through diverse points of view.

I am taking the Personal Finance segment as an example; 1. Combine classic topics like saving, investing, and budgeting with contemporary trends like SIP, cryptocurrency, or sustainable finance. 2. Feature diverse individuals from various backgrounds and ages to connect with a wider audience. 3. Provide actionable steps and tips while incorporating personal anecdotes and emotional resonance. 4. Enhance your content with infographics, videos, and podcasts to provide a richer experience. 5. Explore topics like sustainable investing and financial literacy to address current concerns.

Local experts and sources with a personal connection to the topic. And contribute the graphics whenever possible so they don't have to worry about it. Offer ideas for social media tie-ins.

Es importante destacar que, si bien puede ser difícil, evitar las frases comunes y explorar nuevas perspectivas es clave para crear una propuesta de valor única para tus historias perennes. Tu objetivo debe ser buscar formas de conectar ideas poco convencionales y resaltar aspectos poco conocidos de temas familiares, ofreciendo así una narrativa original y convincente que cautive a los editores y les haga ver el atractivo duradero de tu presentación. Al hacerlo, podrás destacar entre la competencia y ofrecer un contenido que se sienta atemporal y necesario.

The important thing here is to know the audience of the publication you're pitching to. You can have the same story idea but written from different perspectives depending on the audience's interests, values and demographics. To get a sense of this, look at what the top stories are in terms of engagement, which can mean page views, time spent on story and/or social media engagement.

Bueno, es fundamental saber quién queremos que nos lea para adaptar nuestras ideas perennes y que resuenen con sus intereses, necesidades y curiosidades. Debemos ir más allá de suposiciones superficiales y profundizar en los detalles demográficos, psicográficos y hábitos de consumo de nuestra audiencia objetivo. Al alinear nuestra historia con los valores y discusiones relevantes para ellos, no solo captaremos su atención, sino que también aumentaremos las probabilidades de que se comparta y se vuelva a visitar.

Look the key to Evergreen content is to really make sure it is truly Evergreen, and not something that is evergreen for three months for example. If you want to write about something along the lines of putting your customer first, great. That will always be evergreen of course, the challenge however, is many other people will write about the same topic. And now is where you need to get original, don’t just write that brands need to put their customer first, show examples, tell why, and go so far as to say outright that this dynamic should never change, which end of itself makes it evergreen.

Lo importante es elegir una temática que nos haga sentir cómodos y con la que podamos conectar universalmente, manteniendo su relevancia a lo largo del tiempo. Esto puede incluir desde exploraciones profundas de la naturaleza humana hasta temas de desarrollo personal y problemas sociales. La clave es centrarse en aspectos fundamentales de la experiencia humana que permanecen constantes, independientemente de las tendencias cambiantes, para que nuestra historia mantenga su encanto e importancia sin importar cuándo se lea.

Relevance of an article in a significant time can't be overlooked. Sometimes, well written articles also fail to attract readers' attention because it is not relevant at that time. Articles presented at the perfect time always stand above other content and engage readers.

El fondo y la forma prácticamente se mantienen en el mismo peso cuando se trata de una historia perenne exitosa. Más allá de tener una idea relevante y atemporal, es crucial elaborar una narrativa convincente que atraiga y mantenga el interés de los lectores. Utiliza descripciones vívidas, anécdotas identificables y preguntas reflexivas para crear una conexión emocional con tu audiencia, haciendo que tu discurso no solo informe, sino que también entretenga e inspire. Una presentación atractiva y memorable puede convertir tu historia en un recurso al que los lectores regresen una y otra vez, lo cual es el objetivo de los editores.

There are many ways to make a story pop! If you're writing a longer narrative piece, think of fun subheads to move the reader from one section to the next. If you're making a list, make the number of items 7, 9 or 11, which research has shown piques more interest than even numbers. Think about how your story can be broken up into shareable parts — maybe one part is traditional, one part is short video, one part is a graphic.

Reader trust is important for any publication. To build that trust you need to include subject matter experts and thought leader insights into your evergreen content. Have a list of SMEs or thought leaders you plan to interview for the article when you pitch your idea.

Si tienes experiencia, se va a notar, pero es necesario que te asegures de hacerlo de una manera efectiva. Para agregar credibilidad a tu historia perenne, muestra tu experiencia o recluta a expertos que puedan proporcionar profundidad y autoridad al tema. Al entretejer las opiniones y experiencias de profesionales, académicos o personas con conocimiento de primera mano, demuestras una investigación minuciosa y una sólida comprensión del campo, lo que puede reforzar significativamente el atractivo de tu presentación. Se trata de presentar una visión integral que informe y, a la vez, involucre emocionalmente a los lectores.

Think of the times when people can best use your evergreen story. Plan promotions around those times. And when you promote, don't just send out the link. Tease people into the story by sharing how it can be useful. Or give people a behind-the-scenes story that goes beyond what was published. Don't feel like you have to promote all at once (or do it only once) — different audiences engage at different times. Space out your promotions across platforms.

Promotion plays a key role in capturing readers' attention. Proper use of hashtags, keywords and attractive captions may keep your articles above other contents.