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You’re running a real estate business. How can you automate your marketing to stay ahead of the competition?

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If you're running a real estate business, you know how important it is to generate leads, nurture prospects, and close deals. But how can you do all that efficiently and effectively without spending too much time and money on marketing? The answer is automation. Automation can help you streamline your marketing processes, personalize your communication, and measure your results. In this article, we'll show you how to automate your marketing to stay ahead of the competition in the corporate real estate sector.

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Diane T Snyman

Associate Attorney, Notary & Conveyancer at STBB Attorneys, ?Member CTAA Deeds office sub-committee. ?Part time lecturer
Andrew Barber

Managing Director at Net Yield Ltd

1 What is automation?

Automation is the use of software or technology to perform tasks that would otherwise require human intervention or manual work. For example, you can automate sending emails, posting on social media, updating your website, creating reports, and more. Automation can save you time, money, and resources, as well as improve your accuracy, consistency, and productivity.

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Diane T Snyman

Associate Attorney, Notary & Conveyancer at STBB Attorneys, ?Member CTAA Deeds office sub-committee. ?Part time lecturer
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Automating marketing is a brilliant way of making use of the the resources out there when you have time on your hands. By automating certain functions to automatically post / send emails, it allows for clever marketing without losing the personal touch and frees up your time to attend to matters such as viewings / selling property which require your hands on the deck and the obvious human intervention! Time really is money in real estate and allowing for automation in your real estate business will give you the leading edge over competitors.

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Paulo da Rocha Loures Pacheco Jr

Especialista em Imóveis para Investimento e Alto Padr?o & Luxo | Executivo em Negócios Imobiliários | Real State Agent High-End & Luxury Properties
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Para automatizar o marketing em um negócio imobiliário: Use ferramentas para enviar automaticamente e-mails personalizados. Tenha chatbots no site para responder a perguntas instantaneamente. Programe postagens automáticas nas redes sociais. Configure anúncios online automatizados para alcan?ar clientes específicos. Use sistemas que classifiquem automaticamente leads mais promissores. Solicite feedback automaticamente e incentive avalia??es online. Receba relatórios automáticos para entender o desempenho das campanhas. Automatizar ajuda a economizar tempo, ser mais eficiente e oferecer uma melhor experiência aos clientes. Isso destaca o seu negócio no mercado imobiliário.

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Rose Kahehu Gurro

EA at Recursion || Enterprise Intelligence & Automation || Agentic AI
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Automating real estate marketing can significantly enhance efficiency and competitiveness. Implementing a Customer Relationship Management system automates lead tracking, follow-ups, and client communications. Email marketing platforms enable personalized and scheduled outreach to segmented audiences, nurturing leads. Utilizing data analytics tools helps identify trends and refine marketing strategies. Automating property listing updates on various platforms ensures accurate and timely information distribution. By integrating these automation tools, a real estate business can streamline processes, maintain a competitive edge, and focus on strategic growth initiatives.

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2 Why automate your marketing?

Marketing is a key function of any real estate business, but it can be time-consuming, complex, and costly. Automating your marketing can help you capture and qualify more leads from various sources, such as your website, social media, online ads, referrals, and events. You can also tailor your messages and offers to each lead based on their profile, preferences, and behavior. This will help move leads along the sales funnel from awareness to interest to decision to action. Additionally, you can retain and delight your customers by offering them ongoing support, feedback, and rewards while encouraging them to refer others or repeat business.

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Paulo da Rocha Loures Pacheco Jr

Especialista em Imóveis para Investimento e Alto Padr?o & Luxo | Executivo em Negócios Imobiliários | Real State Agent High-End & Luxury Properties
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Use vídeos, parcerias locais, eventos, indica??es, conteúdo educativo, site amigável, programas de fidelidade, tecnologias como AR e VR, feedback positivo e acompanhamento próximo para destacar e fortalecer seu negócio imobiliário.

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3 How to automate your marketing?

To automate your marketing, you need to have a clear strategy, reliable software, and a well-defined workflow. To get started, define your goals and KPIs, segment your audience based on their characteristics and interests, create content that aligns with your brand and value proposition, choose the channels where you will distribute it, set up the automation using the right software or tool, and test and monitor your results. You should also track and analyze the data and feedback to measure the effectiveness of your automation.

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Paulo da Rocha Loures Pacheco Jr

Especialista em Imóveis para Investimento e Alto Padr?o & Luxo | Executivo em Negócios Imobiliários | Real State Agent High-End & Luxury Properties
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Considere investir em publicidade online direcionada, participar de feiras e eventos locais, manter uma presen?a ativa nas redes sociais, oferecer promo??es sazonais e manter-se atualizado sobre as tendências do mercado imobiliário para se destacar e atrair clientes.

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4 What are some automation tools?

There is a wide range of automation tools available for real estate marketing, each with its own features, functionality, and price. Email marketing tools, such as Mailchimp, Constant Contact, and AWeber, enable you to create, send, and manage email campaigns. Social media tools like Hootsuite, Buffer, and Sprout Social can help you schedule posts and monitor your activity. Website marketing tools like WordPress, Wix, and Squarespace can assist with design and optimization of your website. CRM marketing tools like HubSpot, Salesforce, and Zoho can help you manage customer relationships. Analytics marketing tools like Google Analytics, Tableau, and Power BI can help you collect and analyze data to optimize your strategy.

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5 What are some best practices?

To make the most of your automation, you should plan ahead and start with the most repetitive and simple tasks. It's also important to maintain a human connection with your audience and use automation to enhance, not replace, human interaction. Automation should be used to deliver relevant content to the right person at the right time, and it should be flexible enough to adapt to changing needs and situations. Lastly, it's essential to use automation ethically and respect your audience's privacy and preferences.

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Andrew Barber

Managing Director at Net Yield Ltd
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Segmentation: Use automation to categorize audiences by interests and behaviours. Tailor messages for higher engagement, especially in corporate real estate, focusing on industry and company size. Personalisation: Automate personalised communications in emails and social media, enhancing recipient engagement by addressing them by name and referencing past interactions. System Integration: Connect CRM, email, social media, and analytics for streamlined operations and consistent messaging, aiding in targeted campaigns and ROI tracking. Real-Time Monitoring: Keep tabs on campaigns and market changes and adjust strategies based on what the market is doing today - not what it might do down the line.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jinia Nice

Want More Clients for Your Real Estate/Service Business? Let's Talk SEO.
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To automate your real estate business you can also collaborate with a digital marketing expert. Besides you should also collaborate with the influencers who are working in your industry. A digital marketing expert might provide effective strategies to make your business grow. they can provide you organic / paid marketing strategies to stay ahead of your competitors and reach out to your potential clients.

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Andrew Barber

Managing Director at Net Yield Ltd
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In the fast-paced real estate industry, automating marketing seems like a silver bullet. However, caution is key. Pre-scheduling online posts far into the future risks relevance and sensitivity. Markets, economies, and social climates are volatile. A post planned today may become inappropriate or irrelevant tomorrow due to unforeseen macro or local shifts. Over-reliance on automation can lead to messaging that's out of touch and potentially damaging to your brand. Balance automation with real-time adaptability to ensure your marketing stays current and respectful of changing circumstances.

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You’re running a real estate business. How can you automate your marketing to stay ahead of the competition?

1

2

3

4

5

6

1 What is automation?

2 Why automate your marketing?

3 How to automate your marketing?

4 What are some automation tools?

5 What are some best practices?

6 Here’s what else to consider

Corporate Real Estate

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You’re running a real estate business. How can you automate your marketing to stay ahead of the competition?

1

2

3

4

5

6

1 What is automation?

2 Why automate your marketing?

3 How to automate your marketing?

4 What are some automation tools?

5 What are some best practices?

6 Here’s what else to consider

Corporate Real Estate

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