You're running a media sales campaign. How do you know if it's effective?

1 Define your goals

Before you launch your media sales campaign, you need to have a clear idea of what you want to achieve with it. What are your objectives, target audience, budget, and timeline? How do you align your media sales campaign with your client's overall marketing strategy and goals? Having a well-defined goal will help you choose the right media platforms, formats, and messages for your campaign, as well as the best way to measure its effectiveness.

2 Choose your metrics

Once you have your goal, you need to decide how you will track and measure your media sales campaign performance. There are many possible metrics you can use, depending on your goal and media platform. For example, if your goal is to increase brand awareness, you might use metrics such as reach, impressions, frequency, or share of voice. If your goal is to generate leads or sales, you might use metrics such as click-through rate, conversion rate, cost per lead, or return on ad spend. You should also consider using qualitative metrics, such as customer feedback, surveys, or testimonials, to complement your quantitative data.

3 Collect and analyze your data

The next step is to collect and analyze your data from your media sales campaign. You can use various tools and methods to do this, depending on your media platform and metrics. For example, you can use media monitoring services, analytics software, tracking codes, or third-party verification services to gather and report your data. You should also compare your data with your benchmarks, competitors, or industry standards, to put your results into context and identify your strengths and weaknesses.