You're revamping your content strategy. How can you ensure your team is on board with the changes?

You can ensure the team is on board with the changes if you make them part of the process of updating the strategy. Ask everyone to come up with a strategy idea and have a meeting where you analyse the different proposals. Try to merge them all together. After that, when it comes to implementing the new strategy, your team will be all in because they came up with it in the first place

To ensure your team is on board with content strategy changes: Communicate Clearly: Explain the reasons for the changes and how they align with company goals. Make sure everyone understands the vision and purpose behind the new strategy. Involve the Team: Encourage input and feedback from your team. This promotes buy-in and makes them feel invested in the process. Provide Training: Offer resources or training to help the team adapt to new tools, techniques, or approaches within the updated strategy. Set Clear Expectations: Define roles, responsibilities, and new goals. Ensure everyone knows what’s expected of them under the new strategy.

I prefer a good old team presentation. Make two teams and get a debate going, nothing inspires teams to build on a solution provided than the opportunity to deal with it their own way. Get one team to find ways to support the new strategy and the other to find the loopholes or shortcomings. Together you have not only got your team onboard, but you already have minds working on improving your strategy and making it foolproof.

I would start by clearly communicating the vision and goals behind the changes. I’d involve the team in the planning process, encouraging input and addressing concerns to inculcate a sense of ownership. Providing training on new techniques or tools and sharing examples of how the changes will enhance our GMAT coaching effectiveness will also be crucial. I will also have regular meetings with all team members and give constructive feedback to help keep them aligned and motivated, ensuring successful implementation.