Une marque doit impérativement adopter les codes actuelles en faisant un lifting de sa plateforme, brand House, manifesto pour inclure le digital, la RSE. Les réseaux sociaux permettent d’engager une communauté sur la marque et les produits, on doit interagir et demander les avis, faire des sondages, mettre en place une stratégie les impliquant comme des ambassadeurs. J’ai d’ailleurs écrit un livre récemment sur le sujet ??Révolution Story?? sur ce thème. ????

effectively utilize the latest social media platforms while reassessing your brand strategy, begin by pinpointing which platforms resonate with your target audience and reflect your brand values. Investigate emerging platforms like TikTok, Threads, or BeReal, and customize your content to fit their distinct formats and user expectations. Embrace new trends such as short-form videos, interactive content, and user-generated posts to enhance visibility. Leverage platform-specific analytics tools to monitor engagement and refine strategies based on performance insights. Partner with influencers or content creators who are familiar with those platforms to enhance authenticity and expand your audience reach.

Alright, you’re reevaluating your brand strategy. First, ask yourself: where’s your audience hanging out now? You gotta be where the attention is. If TikTok’s hot, be there. Threads popping? Show up. Don’t chase platforms; chase attention. 1. Audit your existing platforms. What’s working, what’s not? Cut the dead weight. 2. Test new platforms, but do it with a clear objective (engagement? leads?). 3. Optimize for short-form content—it's where eyeballs are. Repurpose it across platforms. Tools? Later for scheduling, Canva for design, and CapCut for video edits. Remember, social media is like fishing—go where the fish are biting.

Rethinking your brand strategy with new social media? It’s all about showing up where your audience is spending time. Start by spotting which platforms are trending with your target demographic, then dive into creating content that fits-think short videos, interactive stories, or whatever format clicks best there. Keep a close eye on the metrics to see what’s really resonating, and tweak your approach as you go. It’s a mix of staying flexible, experimenting, and letting your brand shine in fresh, engaging ways.

Here’s what I would do to leverage the latest social media platforms: 1. Diversify Content Formats: Explore short-form videos (Reels, TikToks) and live streams to boost engagement and humanize your brand. 2. Leverage New Features: Use platform-specific tools (Instagram Guides, LinkedIn Articles) to provide value and deepen audience connections. 3. Embrace Paid Ads: Platforms like TikTok and Threads are rapidly evolving their ad systems. Early adoption can help you reach new audiences cost-effectively. 4. Collaborate with Micro-Influencers: They bring authentic engagement and higher trust, especially on emerging platforms. Stay agile, experiment, and optimize! Thank you for your support!