To ensure loyal customers understand and support our rebrand, we start by bringing them along on the journey. We clearly explain why we’re making the change whether it’s to better serve them, reflect new values, or reach new goals. Through consistent updates, open Q&As, and sneak peeks, we keep them in the loop. We also make it clear that while the look or feel may be evolving, our core commitment to them remains the same. By inviting feedback and showing appreciation for their loyalty, we turn our rebrand into a shared story, not just a shift in visuals.

Repositioning ? It may lead to the risk of alienating some or all of the existing customers, and it is not clear that the product or service will be able to connect with the newly targeted group. We should be careful in rebranding projects Don't neglect the loyal and past customers of the brand. If we understand and prove them We are ready to compensate We can do viral marketing with their help and create a buzz ??

As I like to say, “Branding is not done for the customer but with the customer.” Involving them throughout the process—through open communication, valuing their feedback, and empowering them as brand ambassadors—not only makes them feel valued but also builds a strong community around the brand. By making customers an essential part of the journey, we strengthen their connection and loyalty, ensuring they feel a sense of ownership and pride in the brand’s evolution.

Definitely, rebranding should be done based on changing the behavior of the society and the target market, and in the rebranding program You should not use complex, intangible and dumb concepts that do not match the behavior and semiotics of the audience.

One thing to think about when rebranding is whether you are looking to modernize your brand or truly reinvent your brand. Your brand has equity and the first people that want change is the marketing team. Think carefully how much reinvention is truly needed and if you have the marketing budget to support a large change