Core Values: Maintain foundational values, like Nike's commitment to innovation, while adapting messaging for new audiences. Audience Research: Understand preferences through surveys, similar to how Dove targets diverse beauty standards. Subtle Integration: Introduce new design elements gradually, as Coca-Cola did with its "New Coke" campaign. Storytelling: Use narratives that resonate emotionally, like Apple’s focus on creativity and individuality. Stakeholder Involvement: Engage employees and customers early, as seen in Starbucks’ community feedback initiatives.

If you're rebranding then you're kind of intentionally NOT staying true to your original brand. The idea of "appealing" to an audience sounds fake to me. If you are trying to tell people what you THINK they want to hear then you're probably failing at telling them what they actually want to hear and what you really want to say at the same time. Branding is so much easier if you are authentic to your vision. Solve your problem then share the solution. Don't try to imagine what someone needs. Way more risky... Thoughts?

I focus on adapting our brand’s voice and visuals while preserving its core identity and values. I start by researching the new audience to understand their preferences, needs, and cultural touchpoints. Then, I refine our messaging, tone, and design elements to resonate with this audience, making adjustments that align with their expectations but still reflect our brand’s authentic personality. Throughout, I maintain core brand values and keep loyal customers informed about the changes to ensure continuity.

Maintain your brand's essence by retaining essential principles and identity while changing visual and message methods. Conduct market research to learn the preferences of the new audience and incorporate their insights without jeopardising the brand's core aspects. Update brand assets to match current trends while maintaining recognisable features. Communicate changes openly, emphasising how the redesign is consistent with the brand's goal and vision. Encourage engagement via storytelling that ties the brand's past with its future, maintaining consistency and authenticity during the rebranding process.

Executar um rebranding para atrair um novo público é uma tarefa complexa que exige um entendimento profundo da essência da marca e dos pontos que precisam ser reformulados. Para isso, é extremamente importante que: 1. N?o rompa os princípios fundamentais da marca, a n?o ser que seja necessário: Preserve os valores essenciais para manter sua autenticidade. 2. Entenda, por meio de pesquisas, a dor desse novo público: Pesquise as necessidades e desejos do público-alvo para interagir de forma mais eficaz. 3. Integre a nova comunica??o à solu??o do produto/servi?o já existente: Adapte a comunica??o visual e verbal de modo que os novos elementos complementem a atual e fa?am sentido na narrativa.