The secret? Show, don't tell - and lead with the sizzle. While we often think business decisions are purely logical, even the most data-driven executives are human beings who light up when something excites them. Over the years I've learned to craft presentations that spark that emotional 'wow' moment first, then follow through with the strategic rationale and numbers to back it up. When you can make someone feel the creative vision before they even think about analysing it, you've already won half the battle. Data validates the decision they already want to make.

LINK IT WITH DATA AND OUTCOMES! Always. And data isn't always quantitative, you don't need to always talk about how it impact revenues or sales or any other numeric metric. It can be linked with qualitative data or an expected outcome and be presented in the form of a story. If you're using a certain creative concept, make sure the "Why" is loud and clear with all supporting data and reasoning! Stories might sound nice, but fact-based stories sell!

3 easy steps: -Have Lots of Visuals. -Ground every single concept with an ordinary counterpart that has similar features. - Make an impressive start and end in a high note. That won't help if you don't know how to tackle those topics properly but you can always test ideas on friends and family to gather their reaction. Do all those steps while maintaining eye contact with everyone for 3 seconds/person, train beforehand your speech delivery, don't say "uhm" all the time (it distracts), wear clothes without eye-catching features/colors, know when to end the presentation and separate the feedback/q&a moment from the presentation to make the flow feel more productive. Work on delivering with confidence, show that you believe in yourself.