Virtual reality can be a powerful tool, but when it comes to showcasing the multifaceted nature of hospitality, it should be seen as a complement rather than a single solution. For example, imagine using VR to offer an offsite tour of a hotel, highlighting its restaurants and bars. A dining experience is more than just visuals - it’s about engaging all the senses. Through VR, you could immerse viewers in the vibrant energy of a busy restaurant, complete with the sounds of clinking glasses lively mid-ground music. To truly bring the experience to life, why not go a step further? Pair the VR showcase with samples of signature dishes and cocktails, giving your audience a tangible connection to the flavors and creativity that define the space.

Virtual reality (VR) offers a groundbreaking way to immerse potential guests in the Marriott experience before they step foot on our property. Adding VR to the Marriott website can allow guests to explore rooms, amenities, and event spaces in 360-degree detail, creating a “try before you book” journey. Interactive elements could let guests customize room setups, preview dining options, or virtually experience services like spa treatments. Storytelling through VR; showcasing local culture or behind-the-scenes moments - deepens engagement. Integrating this technology with Marriott’s website and loyalty program ensures a cutting-edge, memorable guest experience.

The integration of VR into the hospitality sector is a revolutionary development. VR technology, known for its immersive capabilities, has numerous benefits when applied to hotel operations — here are just a few. Virtual Hotel Tours: A New Dimension in Hospitality Virtual reality serves as a powerful marketing tool within the hotel industry, specifically via VR tours. A well-executed VR tour creates captivating visual narratives that highlight your distinct selling points while positioning your hotel brand against the competition. An excellent example would be Kimpton Gray Hotel’s 360° VR tour where potential guests can immerse themselves in the sleek guest rooms, stunning suites, and contemporary event spaces that make it unique.

With the Hospitality AR/VR market slated to grow at a CAGR of 30% for next four years its impact on the business cannot be ignored. Especially with the Boutique Hotel which in itself aspires to create a niche segment for the customer; inclusion of professionals with strong metaverse / VR understanding in marcom would yield enhanced business. VR models should be inclusive of broad and product specific offerings to entice a potential client to keep exploring the features and USPs of the brand and property. It should assist the clients in getting a clarity of products, services and pricing to assure positive decision making. Snippets of brands values, customer reviews, social impact activities, sustainable practices & care should be included.