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You're producing a video. How can you make sure it's compressed to perfection?

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Video compression is the process of reducing the size and quality of a video file to make it easier to store, stream, and share online. But how can you compress your video without losing too much detail, clarity, and sound? In this article, you'll learn some tips and tricks to optimize your video compression for different platforms and purposes.

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Fergus Dyer-Smith

Building AI Workforces // Founder / CEO ?? // Surfer ??♂?

1 Choose the right format

The first step to compress your video is to choose the right format for your target audience and platform. Different formats have different advantages and disadvantages in terms of file size, quality, compatibility, and features. For example, MP4 is a popular and widely supported format that offers good quality and compression, but it may not support some advanced features like subtitles or metadata. On the other hand, MKV is a versatile and flexible format that can handle multiple audio and video tracks, subtitles, and metadata, but it may not be compatible with some devices or players. You should also consider the codec, which is the software that encodes and decodes the video data. Some common codecs are H.264, H.265, VP9, and AV1, each with different levels of efficiency and quality.

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Sarita Gold

Director at AD Media creating impactful content for growth
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MP4 is typically the most widely used format for digital video requirements. It’s compatible with both PC and Mac and most online platforms recognize it. The point above is correct.

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2 Adjust the resolution and frame rate

The next step to compress your video is to adjust the resolution and frame rate, which affect the sharpness and smoothness of your video. The resolution is the number of pixels in each frame of your video, and the frame rate is the number of frames per second (fps) that your video plays. Higher resolution and frame rate mean higher quality and file size, but also higher bandwidth and processing requirements. You should choose the resolution and frame rate that match your video content and platform specifications. For example, if you're producing a video for YouTube, you can choose from various resolutions and frame rates, ranging from 240p at 24 fps to 4K at 60 fps, depending on your video quality and audience preferences. However, if you're producing a video for email or social media, you may want to lower the resolution and frame rate to reduce the file size and loading time.

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3 Use a video compressor tool

The final step to compress your video is to use a video compressor tool, which is a software that applies various algorithms and settings to reduce the file size of your video. There are many video compressor tools available online, both free and paid, with different features and options. Bitrate is the amount of data that your video uses per second, measured in bits per second (bps). Lowering the bitrate reduces the file size, but also the quality and detail of your video. Quality is a subjective measure of how good your video looks, based on factors like resolution, frame rate, bitrate, color, contrast, and noise. You can choose the quality level from low to high or adjust it manually with a slider. Preset is a predefined set of settings that optimize your video compression for a specific platform or purpose. Experiment with different options and preview your video before saving it to find the best balance between file size and quality for your video compression.

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Daniel Collado Tizón

Especialista en Comunicación Corporativa | Digital Storyteller | Fundador y COO en Occam
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Lo ideal es emplear un compresor que te permita controlar cada uno de estos aspectos. Adobe Media Encoder por ejemplo te permite gestionar el bitrate o cantidad de información con la que se codificará tu vídeo. Normalmente un vídeo HD por ejemplo, 720p, no requiere más de 5Mbps para tener una calidad excelente al comprimirse en .mp4. El tama?o del frame, el número de frames por segundo, el aspect ratio, la tasa de bits o incluso el modo en que se codifica (variable o constant bitrate) influyen en el tama?o del archivo resultante. Pero también el codec de compresión. Un truco fenomenal es subir un vídeo a Youtube y descargarlo a posteriori desde Youtube Studio, obteniendo el vídeo comprimido por la plataforma, normalmente hiperoptimizado.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Fergus Dyer-Smith

Building AI Workforces // Founder / CEO ?? // Surfer ??♂?
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One hack we use a lot. Upload your video to a video-sharing tool such as ?? Brightcove ?? Wistia ?? Woosh.to ?? Veed ... etc Almost all of them will compress your video to different levels and then provide you with the option to download those videos at whichever compression level you choose. Saves you having to mess around on your own system

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You're producing a video. How can you make sure it's compressed to perfection?

1

2

3

4

1 Choose the right format

2 Adjust the resolution and frame rate

3 Use a video compressor tool

4 Here’s what else to consider

Media Production

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You're producing a video. How can you make sure it's compressed to perfection?

1

2

3

4

1 Choose the right format

2 Adjust the resolution and frame rate

3 Use a video compressor tool

4 Here’s what else to consider

Media Production

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