To ensure your virtual fundraising event resonates with donors, focus on creating an engaging, personalized experience. Begin by clearly communicating the event's purpose and impact, aligning it with the passions of your donor base. Use interactive elements like live Q&A, polls, or breakout sessions to keep participants involved. Include compelling stories or testimonials from those directly affected by your cause. Finally, make donation options seamless and acknowledge contributions in real-time to foster a sense of community and gratitude. If you have any additional thoughts or contributions, please reply to this comment. I always appreciate and look forward to hearing more from you. Thank you!

Asegúrate que sea una experiencia memorable e interactiva con tu base de donantes. Algunas mejores prácticas para estos eventos virtuales son: 1.- Crea una experiencias interactiva, motiva a la interacción del público. 2.- Ten un cronograma atractivo, trata de mantener el interés constante de los donantes. 3.- Proveer recompensas, ofrece productos intangibles para premiar la participación. 4.- Asegúrate de promocionar tu evento a través de todos tus canales sociales. 5.- Cuenta con múltiples canales de donación, pasarelas de pago digitales. 6.- Improvisa durante el evento, seguramente se van a presentar imprevistos. Recuerda que el éxito de un evento online es mantener al público dentro del mismo y buscar donaciones en valores adecuados.

If you plan to organise a virtual event which will require donors to contribute, you have to ensure that the ROI, which is the return of investment to your donor must be of high value and you must be able to contribute to their needs because donors are in search for organizations that will also be able to promote their work and impact. The association with the donor must be beneficial to both parties involved. In doing this in a virtual event, social media is one of the most effective ways of publicising your donors to the world. Also, during the event, some amount of time can be allocated to your donors to make a pitch to your online participants during the virtual event.

We're planning one right now and our core question is: what do our donors want/need to hear from us at the moment in time. Why do they come to us for x information? Why do they want to hear from us? Is it the right timing? All of these questions (and probably a few more) are core questions we ask before we even set a date and start planning anything. We think about the themes that we are already hearing from our donor community and think about what gaps can we fill in or help to educate them around.

Ensuring that you've started marketing at least 30 days before the event is paramount! Calling your donors, after you've segmented them, to check that they've seen your virtual event is a great personal touch. For other current donors, a personalized email would be beneficial.