You’re planning an online advertising campaign. How do you know which tools to use?

Search advertising is very popular and effective in the world today. The use of key words to upscale your products to the forefront on search engines to appear first or be among the lists on very first page. This helps alot to leverage on the search advertising. With that, an increased turnover rate can hit your landing page on the website and hence improve the web traffic and engagements.

Search advertising tools like Google Ads and Microsoft Advertising are widely used, but there are others to consider. Platforms like AdRoll and AdEspresso offer additional features for managing and optimizing campaigns. SEMrush and SpyFu provide competitive intelligence and keyword research. Explore these options to find the right mix for your search advertising strategy.

To determine the best tools for an online advertising campaign, I conduct thorough market research, analyze target audience demographics, consider campaign objectives, and evaluate budget constraints. Tools like Google Ads, Facebook Ads Manager, and LinkedIn Ads offer robust targeting options and analytics, making them ideal for reaching specific audiences. Additionally, tools like Ahrefs, SEMrush and MOZ can aid in keyword research and competitor analysis for search engine optimization (SEO) efforts. Regular monitoring and optimization ensure maximum ROI.

Think about where your customers are. That’s it. I don’t think there's a clearer directive than this when it comes to strategic marketing: know your customers and know where they are, how they behave online, what channels, what media they buy. Wherever their attention is, that’s where you want to be. And if you answer is ‘everywhere’, that’s a sign you don’t know your customer as well as you think you do. Because they’re not.

The most important step to determine the best tool for an online ad campaign is to know where our targeted audience is looking for our solutions. It means, not only where our audience spends time but also if they are ready to see our claim there. Starting there, the channel/platform will provide us with the perfect tool to run the ad campaign.

It’s easy to spend a lot of effort and dollars on new display ads, but if you’re not retargeting you are missing out on really refining your message with different audience segments and creating a meaningful, customized brand experience. Don’t get so excited about the first campaign that you run out of budget and don’t develop a robust retargeting strategy.

Display advertising tools enable you to create visually appealing ads that are displayed on websites, mobile apps, or social media platforms. Platforms like Google Display Network or Facebook Ads offer targeting options based on demographics, interests, and behaviors, allowing you to reach a broader audience and increase brand visibility.

Display advertising is a way to show your ads on websites, apps, or social media platforms. It helps increase brand awareness, get leads, or reconnect with past customers. Tools like Google Display Network or Facebook Ads can help you create and manage these ads easily.

I actually disagree with the notion that display advertising is only good for top-of-funnel, brand-awareness objectives. With the right strategy, it can also drive conversions by retargeting users who have already shown interest in your product or service, reminding them of their initial interest and encouraging them to take action.

La publicidad en video se ha vuelto de las más relevantes en Internet, como antes era la televisión pero ahora a un precio más razonable y medible, es la oportunidad de contar historias que impacten y que conecten con tu audiencia, o más sencillo, que aprendan a utilizar tu producto de forma correcta.

Video advertising is a powerful way to showcase your brand on platforms like YouTube or social media. It helps you grab attention, tell your story, or promote products. With tools like Google Video Ads or Facebook Video Ads, you can easily create and manage different types of video ads to reach your audience.

A mi me parece que el recurso audiovisual es de los mejores en este tiempo ya que podemos contar una historia que se quede en la mente de nuestro público (institucional o comercial)para cumplir los objetivos planteados en la campa?a.

A PICTURE PAINTS A THOUSAND WORDS… AND SO DOES VIDEO ! A saying we have all heard but isn’t it true? The majority of viewers would soon watch a short entertaining video with a point and then read a lengthy article. Videos targeted to your audience will improve your brand awareness, enhance your SEO which can provide measurable results. REACH YOUR GOAL – HIGH CONVERSION – USE VIDEO…but Don’t forget your WORDS, use SUBTITLES and Keywords in your copy.

An example I've seen of effective video advertising is when brands use storytelling to connect with their audience emotionally. This approach can make a brand more memorable and can significantly influence purchasing decisions. Videos that tell a story, rather than just sell a product, can create a more profound connection with the viewers.

Here's a breakdown for using email marketing: 1. Employ tools like Mailchimp or Constant Contact for email campaigns. 2. Focus on building and maintaining relationships with email subscribers. 3. Design, segment, and personalize emails to increase engagement. 4. Use email marketing to boost sales, loyalty, and referrals.

Email marketing is a traditional but effective way to connect with your customers. You send ads or promotions to people who sign up to receive them. It boosts sales, loyalty, and referrals.

Search advertising is really cool at getting to ur desired target, this is due to to get use of words that relate to your product and aid easy search.

Email marketing, when executed with precision, transcends being merely a promotional tool; it becomes a storytelling platform. In my experience, campaigns that weave compelling narratives around a product or service see higher engagement rates. For instance, a series of emails that chronicled the journey of a product from conception to market, highlighting challenges and milestones, significantly boosted open rates and customer engagement for a tech startup I consulted. The key lies in personalization and relevance. By segmenting audiences based on interests and past interactions, emails feel less like broadsides and more like letters to an individual, enhancing the sense of connection between brand and consumer.

FORGET THE SPAM - BUILD THE RELATIONSHIP! Email marking is great, as long as it does not go spammy! Seriously, who wants their inbox piled up with a ton of 'salesy' information? Effective email marketing builds a relationship first, and draws in a purchase for a needed product or service. A repeat customer based on relationship is far more valuable than a pressured sale, or worse still a trashed email.

Content marketing is not just about producing volume but delivering value. From my decade old experience in content creation and distribution, I'll say one effective strategy I've observed is when businesses focus on solving problems or answering questions their audience cares about, which establishes them as thought leaders in their field. Consistently delivering high-quality content that educates or entertains can build a loyal following and positively impact other marketing channels. And most importantly, the content packaging should be well optimized for the platform meant for distribution.

El Marketing de contenidos es excelente para conectar con la audiencia, es poderles ense?ar un poco más de tu producto o servicio, de procesos y sobre todo te ayuda a humanizar la marca, mostrando personas reales en situaciones reales.

Content marketing is a smart online tool for connecting with your audience by sharing valuable content. You create and share content on your website, blog, or social media to educate or entertain your customers. It builds credibility and trust.

The essence of content marketing transcends mere publication on digital platforms; it's about forging a connection with the audience through storytelling and valuable insights. A case in point is the utilization of data-driven stories in my projects, which not only informed but also sparked curiosity among readers, leading to increased engagement and loyalty. For example, integrating user-generated content in campaigns not only diversified the narrative but also amplified trustworthiness, as real stories from real people resonated more deeply. This approach has consistently proven to be a powerful method in building a community around a brand, demonstrating that authenticity and relatability in content marketing are indispensable.

Content marketing tools are essential for creating and distributing valuable, relevant content to attract and engage your target audience. Platforms like WordPress for blogging, Canva for graphic design, and Hootsuite for social media management can help you create and distribute content across various channels effectively.

In addition to the main advertising channels mentioned, consider factors such as your target audience, budget, campaign objectives, and resources available. Conduct thorough research to understand your audience's preferences and behaviors, and choose the tools and platforms that align with your campaign goals and budget constraints. Don't forget to track and analyze campaign performance metrics to measure ROI and make informed decisions for future campaigns.

Who is your target audience? We have age groups to consider (Boomers, Gen X, Gen Y, etc) as well as cultural barriers and limited accessibility. For example, companies have moved to e-access to promote events, changes and legal notices (as allowed) but paper may still be needed for the spouse or people with vision issues. We also take for granted that everyone is comfortable with technology and that is simply not true! Bottom line - know your audience

Ultimately, the right tools for your campaign are the ones that reach the most folks from your target segment or demographic. You can learn this by trialing some of the tools you're interested in, querying sales reps, A/B testing and surveying current customers about where they get information or access to buying options. It's not always advertising, either. The right tool or mix for your campaign or business is the one that reaches the most folks in a position to make a buying decision.

El conocimiento del target al que te diriges es fundamental, no sabremos el canal si no podemos entender quien es el destinatario.