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You’re planning a live event. How can you make it more efficient and engaging?

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Live events are a great way to connect with your audience, showcase your brand, and deliver value. But they also require a lot of planning, coordination, and execution. How can you make your live event more efficient and engaging, without compromising on quality or impact? Here are some tips to help you out.

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Scott Gould

Engagement Consultant and Keynote Speaker
Donnacadh O'Briain

Olivier Award Winning Director, Experience Designer & Story Architect | Facilitator | Speaker | World Experience…
Karina Scott

Marketing and Campaign Manager - Helping you to increase your brand presence the 'SASSY' way ????♀? Campaign…

1 Choose the right platform

The first step to a successful live event is to choose the right platform for your goals, budget, and audience. There are many options available, from webinars and podcasts to livestreams and virtual reality. Each platform has its own advantages and disadvantages, such as ease of use, interactivity, scalability, and analytics. You need to consider what kind of experience you want to create, what kind of content you want to share, and what kind of feedback you want to receive. For example, if you want to host a Q&A session, you might opt for a webinar platform that allows you to chat with your attendees and poll them. If you want to create a immersive and realistic environment, you might go for a virtual reality platform that lets you simulate a physical space and interact with your attendees.

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2 Plan your content and structure

Once you have chosen your platform, you need to plan your content and structure. This means defining your purpose, your target audience, your key messages, and your call to action. You also need to decide on the format, duration, and frequency of your live event. For example, you might want to have a single session or a series of sessions, a solo presentation or a panel discussion, a short and snappy or a long and detailed event. You need to balance the amount of information you want to convey with the attention span and interest of your audience. You also need to create a clear and engaging agenda, outline, and script for your live event, and rehearse it before going live.

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Donnacadh O'Briain

Olivier Award Winning Director, Experience Designer & Story Architect | Facilitator | Speaker | World Experience Council Member | Curiosity only cost the cat one life.
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'Match the form to the content' is an old piece of wisdom I always come back to. Yes, there are standard ways of doing things, and people do like an element of predictability! Some structures work... But where there is room to be creative, I always try to figure out what ways I could go about designing the experience, which really support, underline or even deliver the content. People will remember some of what you say, but they will remember a lot more of what happened... If you can make something happen, which will carry the meaning underneath your event or talk, and get people to engage in it, then you have a far better chance of it being remembered, talked about, and acted on.

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3 Promote your live event

The next step is to promote your live event and attract your audience. You need to create a landing page for your live event, where you can share the details, benefits, and registration process. You also need to use various channels, such as email, social media, blogs, and podcasts, to spread the word and generate buzz. You need to create compelling and consistent messages that highlight the value proposition and the urgency of your live event. You also need to segment and target your audience based on their interests, needs, and preferences, and personalize your communication accordingly. You need to follow up with your registrants and remind them of the date, time, and link of your live event.

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4 Engage your audience

The most important step is to engage your audience during your live event. You need to create a positive and interactive atmosphere, where you can connect with your attendees, answer their questions, address their concerns, and solicit their feedback. You need to use various tools and techniques, such as polls, quizzes, surveys, chat, emojis, and gamification, to make your live event more fun and dynamic. You also need to use storytelling, visuals, audio, and video, to make your live event more memorable and impactful. You need to modulate your voice, pace, and tone, to keep your audience interested and attentive. You also need to have a clear and strong call to action, where you can direct your audience to the next step, such as signing up for a product, downloading a resource, or joining a community.

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Scott Gould

Engagement Consultant and Keynote Speaker
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There’s a belief that you “need” things like quizzes, polls and such. Well, you don’t NEED them. You can use them if you want, but if they are done badly, they don’t necessarily increase engagement. In actual fact, what creates engagement is contrast, which creates a diverse or dynamic experience For instance, film and theatre gives you contrasting moments, highs and lows. So does music. So does great conversation. So really want we want is contrast in an event, highs and lows.

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Donnacadh O'Briain

Olivier Award Winning Director, Experience Designer & Story Architect | Facilitator | Speaker | World Experience Council Member | Curiosity only cost the cat one life.
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Surprise is a powerful element in an event. I like the line ‘give them what they want, but in a way they don’t expect’… When you have the fundamentals in place… the Event objectives, the main content, the venue and ticketing logistics, consider how’s you can introduce surprise, and where… But it’s important to come back to why too. Sometimes it’s just adding an element of fun, sometimes it is part of shifting mindsets and perspectives, at best it’s completely supporting and carrying a core message of the event… but be sure what it’s for. Keep your ideas honest.

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Karina Scott

Marketing and Campaign Manager - Helping you to increase your brand presence the 'SASSY' way ????♀? Campaign Management | Influencer Marketing | Event Management | Masterclasses | Social Media Management
(已编辑)
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To create an engaging live event, I would say prioritising audience participation is a must. Incorporating interactive elements like a live chat section or live polls using platforms such as Sli.do can enhance the experience. The reason why Instagram Live is so effective is because it enables brands and content creators to engage directly with their audience in real-time. It's also an invaluable source of real-time feedback, which can help with creating future content.

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Austin Baker

Experience Designer, Author, Host of "Exploring Experiences" Podcast, Eagle Scout, Champion of the Experience Economy
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Stealing a quote from the late, great Walt Disney, "you don't build it for yourself. Ask people what they want and then build it for them!" the same idea applies to live events. If your audience doesn't care about what you are putting before them, no amount of bells and whistles or blood, sweat, and tears will make them engaged. Visitor studies is a MUST!

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5 Follow up with your audience

The final step is to follow up with your audience after your live event. You need to thank them for their participation, share the recording and the slides of your live event, and provide them with additional resources and information. You also need to ask them for their feedback, testimonials, and referrals, and use them to improve your future live events and grow your audience. You also need to nurture your leads and prospects, and move them along the sales funnel, by sending them relevant and valuable content, offers, and invitations. You also need to measure and analyze the results and the ROI of your live event, and use them to optimize your strategy and tactics.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You’re planning a live event. How can you make it more efficient and engaging?

1

2

3

4

5

6

1 Choose the right platform

2 Plan your content and structure

3 Promote your live event

4 Engage your audience

5 Follow up with your audience

6 Here’s what else to consider

Live Events

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You’re planning a live event. How can you make it more efficient and engaging?

1

2

3

4

5

6

1 Choose the right platform

2 Plan your content and structure

3 Promote your live event

4 Engage your audience

5 Follow up with your audience

6 Here’s what else to consider

Live Events

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