Spotting risks in emerging markets requires a structured approach like the PESTLE Analysis (Political, Economic, Social, Technological, Legal, and Environmental factors). During an inventory optimization project for a new region, I used PESTLE to identify regulatory hurdles and economic volatility, enabling us to adapt strategies preemptively. Tools like scenario planning also help in visualizing potential disruptions and preparing mitigative actions. For further insights, "The Art of Strategy" by Avinash Dixit is a great read. Expanding into new markets is like flying a kite; the wind (market forces) can guide or topple you if unprepared. ??? Do follow for more insights like this! ??

To spot potential risks when expanding into emerging markets, conduct thorough market research to understand local economic, political, and regulatory conditions. Analyze competitors and customer behaviors to identify gaps and opportunities. Assess the stability of the legal system, currency fluctuations, and potential geopolitical risks. Leverage local expertise and partnerships to gain insights on market trends and risks. Additionally, perform risk assessments around supply chains, infrastructure, and cultural differences to ensure a well-rounded understanding of potential challenges.

Analyze economic, political, and social conditions. Understand local consumer behavior, market dynamics and regulatory environments. Assess the political landscape for instability, corruption, or potential changes in government policies. Local experts can provide valuable insights. Keep track of key economic indicators such as inflation rates, currency stability, and GDP growth. High volatility in these areas can signal potential risks. Familiarize yourself with local regulations, including compliance requirements and taxation policies. Be aware of currency fluctuations and their potential impact on profitability. Perform due diligence on local partners and suppliers to ensure they adhere to compliance standards and ethical practices.

To spot potential risks in emerging markets, analyze political stability, economic trends, regulatory changes, and currency fluctuations. Conduct market research, assess infrastructure, and evaluate cultural differences. Monitor local competition, supply chain vulnerabilities, and social dynamics. Use risk assessments, scenario planning, and consult local experts.

A big risk is product-market fit. Organizations may overlook if they have a clear right to win vs the local completion and they may also overlook more nuanced customer needs and expectations. While it may not be possible to foresee everything in advance, there should be evidence indicating a competitive fit including research on customer needs