You're pitching your creative AR ideas to skeptical stakeholders. How can you make them see the value?

2 User Experience

The user experience (UX) with AR can be a game-changer for any business. Convey to your stakeholders how AR can make complex tasks simpler and more intuitive, leading to increased efficiency and satisfaction. Show them how AR can guide a technician through a repair with real-time information or allow customers to visualize products in their own space before purchasing. By focusing on the tangible benefits that AR can bring to users, you'll help stakeholders see the value from a human-centric perspective.

3 Cost Efficiency

Cost efficiency is often a decisive factor for stakeholders. Explain how AR can save money in the long run by reducing errors, shortening training periods, and cutting down on travel for experts. For instance, AR can overlay instructions directly onto equipment, minimizing the need for costly manuals or training sessions. Highlighting the potential return on investment can help stakeholders understand the financial benefits of your AR proposal.

4 Competitive Edge

In today's fast-paced market, staying ahead of the competition is critical. Discuss with your stakeholders how AR can be a differentiator, offering customers unique experiences that competitors might not provide. Whether it's through interactive advertising or immersive product demonstrations, AR can captivate audiences and create a memorable brand presence. By demonstrating how AR can set their company apart, stakeholders may be more inclined to invest in your ideas.

5 Data Insights

Data is invaluable for making informed business decisions. Illustrate for your stakeholders how AR can collect user data, such as engagement patterns and preferences, leading to valuable insights. This data can inform product development, marketing strategies, and customer service improvements. Make them see that AR isn't just a flashy tech; it's a tool for understanding and serving their customers better.

6 Future Proofing

Finally, address the importance of future-proofing the business. Emphasize that investing in AR now can prepare the company for technological advancements and evolving consumer expectations. Encourage stakeholders to consider the long-term vision where AR becomes an integral part of daily operations and customer interactions. By adopting AR early, they can ensure the company remains at the forefront of innovation.