When pitching to multiple IT managers, it's essential to adjust your approach to align with their distinct roles and goals. Here's how you can tailor your pitch effectively:

• Research their backgrounds: Understand each manager's responsibilities and pain points to tailor your message.

• Highlight relevant benefits: Emphasize features and solutions that directly address each manager's specific needs.

• Use appropriate language: Speak to technical managers with detailed specs and to business managers with ROI \(Return on Investment\) and strategic value.

What strategies do you use to customize your sales pitches?