When presenting technical features to a client, you must strike a balance between providing enough detail and keeping things accessible. Here’s how to do it:

• Simplify complex concepts: Break down technical jargon into layman's terms to ensure comprehension.

• Focus on benefits: Highlight how the features solve the client's specific problems or improve their operations.

• Use visuals: Diagrams or demos can make complex information easier to digest and more engaging.

What strategies have worked for you when pitching technical features to clients? Share your thoughts.