I’d focus on thoroughly preparing my presentation, anticipating potential questions and concerns to address them proactively. Staying calm and reminding myself of the value and creativity behind my proposal helps maintain my confidence, allowing me to engage positively with the audience.

Maintaining confidence under scrutiny is about preparation and mindset. Before the pitch, focus on mastering your material—knowing your proposal inside out gives you the foundation to stay composed. In 2017, a Japanese advertising firm, Dentsu, was under pressure to win back client trust after a high-profile crisis. They revamped their creative strategies and delivered pitches with transparency and resilience, winning back major clients. The key: Be open to feedback, own your narrative, and stay confident in your ability to adapt. Your confidence will inspire trust.

To retain confidence and calm, properly prepare by becoming intimately familiar with your idea. Use statistics and pictures to clearly demonstrate your views. Practise your delivery to achieve effective communication. Maintain focus on your core points and respond to criticism in a calm and productive manner. Maintain eye contact and assertive body language to show confidence. Take deep breaths to keep calm. Demonstrate excitement and confidence in your beliefs. Even under intensive inspection, you may effectively pitch your innovative concept if you are well-prepared and keep a good attitude.

Anchor yourself in the idea’s purpose. When you know the why behind your proposal—how it answers the brand’s needs and elevates the audience experience—doubt loses its grip. Lead with the problem you’re solving, then walk them through the vision with clarity and conviction. Expect tough questions; welcome them as chances to underscore your strategy. Maintain eye contact, stay grounded in your narrative, and remember: confidence isn’t about being unshakeable—it’s about being unbreakably focused.

I stay confident by focusing on the proposal's strengths, using data, and addressing concerns calmly. Belief in the idea helps maintain composure.