You’re a Partnerships professional who needs to build a website. What’s the best tool for the job?

I was in this exact same position and needed something that a non-techy person could use and had all the customisable options. SquareSpace was the solution! It's really easy to use, allows you to customise everything you need and provides all of the analytics you need on your phone anytime. Adding new pages and data capture points are easy, which allows you to capture all of the metrics you need. Even better, when I got stuck I chatted their help desk and they helped me with a step by step video. I learnt how to create a site myself and I was really happy with how my company website came out!

If you need to choose a website builder you need to look at: - Learning Curve (Webflow can be more difficult to learn than WordPress and Framer) - Functionalities (The possibility to add custom code, The possibility to add JSON Metadatas, How the CMS works and so on..) - Hosting Prices (Some builders are way more expensive than others, for example WordPress hosting starts from just 5$) - Advanced layout possibilities and animations (Webflow is the best builder for custom layouts and unique animations. Framer can be in the middle, and WordPress is at the bottom, needs a lot of custom code to create advanced animations). In conclusion is important to understand the project first and then choose the builder that better suits the project.

The main consideration is why you want the website. Is it to drive more partners, partner adoption, or to promote your partners? In many cases another way to accomplish these goals is to launch a partner marketplace or locator. This is a simple way to present your partners to your customers and to add value to your partners. There are several solutions built for easily launching a partner marketplace. A marketplace makes your partners easy to find in searches. The customer gets essential information on what the partner does, exactly when they need it. The marketplace also gives you a great location to link all other promotions to. And, ideally it has a CTA to help you capture contact information for interested leads.