"In the midst of chaos, there is also opportunity." said Sun Tzu. In the complex world of urban planning and infrastructure development, data overwhelm is common. To navigate this, prioritize key performance indicators (KPIs) that align with strategic goals. Use centralized data systems and automation to enhance efficiency. Applying Exploratory Data Analysis (EDA) reveals hidden insights, and fostering ethical, equitable approaches ensures inclusivity in solutions. Engage stakeholders with clear objectives and streamlined processes for maximum impact.

First of all you need to identify your objectives and scope of work. When your scope is clear it's easier to ignore irrelevant data. Second of all, good communication with the project's stakeholders and contributers is key to the successful delivery of objectives. No shame in asking for clarifications from the party providing the data to ensure efficient delivery of objectives. Last but not least, organised documentation of relevant data goes a long way for you as a traffic analyst and for your team and company as well on the long run.

Start by aligning data selection with the project’s objective; if the goal is to reduce congestion, focus on traffic volume and speed data, as these metrics directly influence traffic flow. Assess the quality of the data by ensuring it is accurate, complete and up-to-date; high-quality, granular data from reliable sources is essential for precise modeling. Additionally, prioritize data that integrates seamlessly with analysis tools like GIS/Traffic simulation software, enabling efficient analysis and actionable insights. This strategic approach transforms data into powerful decision-making tools, driving successful transportation outcomes.

Teremos que priorizar o mais urgente, é necessário ir tirando do caminho o mais urgente e seguindo. Sempre analisando: Impacto, urgência, qualidade, relevancia e complexidade.

Selecting those that have or may have the greatest influence on the organization's Results, at the D0 moment or in the future, according to the company's medium/long-term strategy. To this end, it is essential that the Head of Logistics knows the company's business as comprehensively as possible and how the Logistics Area influences the company's Ebitda.