You're at odds with your manager on keyword research. How do you find common ground?

To find keyword for any website need to follow some major steps which every seo expert followed. Use Google Keyword Planner to cut down your keyword list. Prioritize low-hanging fruit. Check the monthly search volume (MSV) for keywords you've chosen. Factor in SERP features as you choose keywords. Check for a mix of head terms and long-tail keywords in each bucket.

Understanding the goals is a crucial first step in resolving differences in keyword research approaches with your manager. Start by discussing the overall objectives of your SEO strategy. Are you aiming to increase brand awareness, drive more traffic, or boost conversions? Clarify the target audience and the metrics for success. Understanding your manager's perspective and the business goals can help align your strategies. By ensuring that both parties are on the same page regarding the desired outcomes, you can better justify your keyword choices and propose a data-driven approach that meets the shared objectives.

Schedule a dedicated meeting to discuss their reasoning behind the current keyword approach. Ask clarifying questions to understand their goals & priorities. Is it a focus on specific metrics or a preference for familiar terms? Addressing these concerns directly can pave the way for a solution. Prepare a presentation with keyword research data that supports your perspective. Use Google Keyword Planner or Ahrefs to showcase search volume, competition level & potential traffic gains from new keywords. Frame your arguments around how your proposed keywords better align with business goals. Suggest a phased integration of new keywords. Start with a small subset that complements existing keywords & gradually expand based on performance.

To find common ground with your manager on keyword research, focus on data-driven discussions. Present comprehensive analytics to showcase keyword performance, including search volume, competition, and conversion rates. Use tools like Google Analytics and SEMrush to gather robust data. Highlight the impact of keywords on organic traffic and ROI. Create visual reports to make data easily digestible. Encourage collaborative analysis sessions to interpret data together, fostering a shared understanding. By letting data guide the conversation, you can align strategies and demonstrate the effectiveness of your proposed keywords.

To align with your manager on keyword research, leveraging competitor insights is crucial. Start by identifying your top competitors and analyze their keyword strategies. Use tools like SEMrush, Ahrefs, or Moz to uncover the keywords they rank for and the content they produce. Compare their performance metrics, such as organic traffic and keyword rankings, to your own. Present these findings to your manager, highlighting areas where competitors excel and opportunities for your own strategy. This data-driven approach can help bridge differences by focusing on tangible results and shared goals. Collaboration on competitive analysis fosters mutual understanding and a unified strategy.