You're at odds with influencers over your game's marketing strategy. How do you find common ground?

1 Understand Views

In any disagreement, the first step is to understand where the other party is coming from. When influencers push back against your marketing strategy, take the time to listen to their concerns. Perhaps they're worried about authenticity or their audience's reception. By acknowledging their expertise in content creation and audience engagement, you show respect for their profession. This foundation of mutual respect is crucial for finding a middle ground that aligns with both your marketing goals and their creative freedom.

3 Offer Flexibility

Flexibility is key when working with influencers. While you have a vision for your game's marketing, allowing influencers some creative leeway can lead to more authentic content that resonates with their audience. Discuss the non-negotiables but be open to their ideas. This not only shows that you value their input but also can lead to innovative marketing tactics that you might not have considered.

5 Measure Success

Agree on how you'll measure the success of the marketing efforts. Whether it's through game sales, social media engagement, or website traffic, having shared metrics helps keep everyone on the same page. It also allows for adjustments to be made in real-time, ensuring that the marketing strategy remains effective and beneficial for both sides.

6 Communicate Often

Regular communication can prevent misunderstandings and ensure that both parties are aligned throughout the campaign. Schedule check-ins to discuss progress and address any concerns. This ongoing dialogue is essential for maintaining a healthy relationship with influencers and ensuring that your marketing strategy adapts to any changes in the gaming landscape or audience preferences.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?