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You're new to live events. What do you need to know to be successful?

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Live events are exciting, dynamic, and rewarding, but they also require a lot of preparation, coordination, and adaptability. If you're new to this field, you might feel overwhelmed by the challenges and opportunities ahead of you. Don't worry, we're here to help you succeed. In this article, we'll share some essential tips and insights that will help you master the basics of live events and impress your clients, audiences, and colleagues.

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Wandalyn Tan Calupig, CPA??

Helping CEOs get Corporate Clients using LinkedIn & Podcast??Top 1% LinkedIn Marketing??Top 15 LinkedIn Experts in…
Darryl Berry, MBE

President at ECIRUAM LLC

1 Know your goals

Before you dive into the details of planning and executing a live event, you need to have a clear vision of what you want to achieve. What is the purpose of the event? Who is your target audience? How will you measure your success? These questions will guide you throughout the process and help you align your actions with your objectives. Write down your goals and share them with your team, stakeholders, and vendors, so that everyone is on the same page.

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Wandalyn Tan Calupig, CPA??

Helping CEOs get Corporate Clients using LinkedIn & Podcast??Top 1% LinkedIn Marketing??Top 15 LinkedIn Experts in Dubai??#1 Most Influential Filipina on LinkedIn ???? 20+ Yrs CPA| Brand Consultant | LinkedIn Training
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3 TIPS FOR A SUCCESSFUL LIVE EVENT Here are my 3 best pieces of advice after 80+ LinkedIn Live Events so you can be successful: GET CLEAR ON HOW YOU CAN HELP OTHERS I've learned that life is not just about you but also about helping others. So, get clear about how you can add value to others and attract the right people effortlessly. GET CLEAR ON WHO CAN HELP YOU WITH LINKEDIN LIVE Live events on LinkedIn require third-party software, so get the right help to focus on showing up at the Live event rather than overwhelming yourself with the technical complexities of going live on LinkedIn. GET GOING Your first LinkedIn Live can be stressful, but keep going and seek help to achieve your goals and overcome your anxiety.

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Darryl Berry, MBE

President at ECIRUAM LLC
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Be solution driven in every aspect of the job. Solutions are the only way to get through an event. Giving up is not an option. My 40 years experience in the events business has taught me.

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Rajesh Suvarna

Currently ,retired from Cathay Pacific Airways after 31 years of service .
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Important,is to try to talk to more experienced people so that you are better prepared when you go "live". Keep your mind open and be prepared to learn. Before the event actually begins,check if all the equipment that you need is functional. Try to engage the audience by asking questions/ feedback. If you feel that the audience is getting bored,then,try to make suitable changes by injecting humour,making it more crisper. Try to look directly at the audience ( all over),not to a specific section. Dress decently, appropriately.

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Marcelo Spomberg

Diretor e Dir. Fotografia Audiovisual | Estrategista em Marketing e Branding
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O tema "evento" possui um sabor que se mistura à adrenalina. Quanto mais adrenalina, mais sabor. O planejamento é o processo organizacional a ser seguido, construído a partir do objetivo. Nesse ponto, chegamos ao que vai nortear n?o apenas o processo, mas principalmente o resultado. N?o permita que o conhecimento adquirido com a experiência seja conduzido pela soberba, onde o desleixo se relaciona com a prepotência. é fundamental dar importancia a todas as fases, desde a prepara??o até o apagar das luzes. é crucial compartilhar as metas com sua equipe, partes interessadas e fornecedores para garantir que todos estejam alinhados e trabalhem juntos na mesma dire??o, promovendo um evento de sucesso.

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2 Plan ahead

Live events involve a lot of moving parts, from venues and equipment to speakers and performers. To avoid chaos and confusion, you need to plan ahead and anticipate potential issues. Create a detailed timeline and budget for your event, and assign roles and responsibilities to your team members. Communicate regularly with your vendors and partners, and confirm their availability and deliverables. Prepare contingency plans for emergencies, such as weather, technical glitches, or cancellations. And don't forget to check the legal and safety requirements for your event, such as permits, insurance, and security.

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Marcelo Spomberg

Diretor e Dir. Fotografia Audiovisual | Estrategista em Marketing e Branding
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Planejar é a forma de errar menos. Ninguém está isento de dificuldades, e muito menos de contratempos. Nesse ponto, o planejamento serve para mudar dire??es, assimilar problemas e, principalmente, resolvê-los. Planejar exige tempo, vis?o, delegar, montar equipe, equipamento e reunir tudo e todos que possam contribuir para o sucesso do evento. Como disse Albert Einstein: "N?o podemos resolver um problema com o mesmo raciocínio usado para criá-lo." Portanto, pense, imagine e desenvolva o melhor cenário possível na prepara??o do evento, assim dificilmente haverá problemas.

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Pedro Augusto

Estagiário de comunica??o na Universidade Federal de Vi?osa | Bacharelado em Jornalismo
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Planejar um evento é mais do que apenas uma etapa prévia, é uma oportunidade de antecipar e resolver possíveis problemas antes mesmo de surgirem. Com um planejamento meticuloso, é possível identificar potenciais obstáculos e elaborar estratégias eficazes para lidar com eles. Recentemente, ao executar um servi?o em que a variável climática era uma preocupa??o, pude experienciar a importancia desse planejamento antecipado. Antevendo a possibilidade de chuva, tomei medidas proativas para proteger os equipamentos, garantindo que o servi?o n?o fosse interrompido. Essa precau??o n?o apenas evitou contratempos, mas também permitiu que o trabalho fosse realizado com excelência, sem comprometer a qualidade ou a eficiência.

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3 Engage your audience

One of the most important aspects of live events is creating a memorable and meaningful experience for your audience. You want them to feel involved, entertained, and inspired by your event. To achieve this, you need to understand your audience's needs, preferences, and expectations, and tailor your content and delivery accordingly. Use a variety of formats and media, such as videos, polls, quizzes, and Q&A sessions, to keep your audience engaged and interactive. And don't forget to follow up with them after the event, to collect feedback, thank them, and encourage them to take action.

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4 Be flexible

No matter how well you plan and prepare, live events are unpredictable and dynamic. You might encounter unexpected changes, problems, or opportunities that require you to adapt and improvise. Instead of panicking or resisting, embrace the challenge and be flexible. Use your creativity and problem-solving skills to find solutions and alternatives. Be open to feedback and suggestions from your team, vendors, and audience, and adjust your plans accordingly. And most importantly, stay calm and positive, and enjoy the moment.

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Marcelo Spomberg

Diretor e Dir. Fotografia Audiovisual | Estrategista em Marketing e Branding
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Um líder deve ser flexível e ter como meta o sucesso do evento. Erros podem acontecer, e a capacidade de lidar com as adversidades e encontrar solu??es diferencia a lideran?a na condu??o do evento. Reconhece-se um profissional pelo bom planejamento, pela capacidade de tomar decis?es e pela serenidade ao lidar com situa??es adversas. é fundamental também manter uma comunica??o clara e eficaz com a equipe, delegando tarefas e garantindo que todos estejam alinhados com os objetivos do evento.

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5 Learn from others

One of the best ways to improve your skills and knowledge in live events is to learn from others who have more experience and expertise than you. Seek out mentors, coaches, or peers who can offer you guidance, advice, and support. Attend other live events and observe how they are organized, delivered, and evaluated. Read books, blogs, podcasts, and magazines that cover the latest trends and best practices in live events. And join professional networks and communities where you can exchange ideas, insights, and opportunities with other live event professionals.

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David Shiffer

Now for something completely different
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Listen and learn from others, but also remember to speak up if you have a question. And the sooner to ask the better. Questions early, help keeps things smoother later.

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6 Keep improving

Live events are constantly evolving and changing, and so should you. As a live event professional, you need to keep up with the new technologies, tools, and techniques that can enhance your performance and results. You also need to reflect on your own strengths and weaknesses, and identify areas where you can improve. Seek feedback from your clients, colleagues, and audience, and use it to refine your strategies and methods. And don't forget to celebrate your achievements and reward yourself for your hard work and dedication.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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David Shiffer

Now for something completely different
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Learn to be very aware of your surroundings. Keep your eyes and ears open, remember what is supposed to happen, and notice what is not happening according to plan. Make sure everyone is on the same page at the same time. Communicate any changes to anyone it will affect. Otherwise they will go off the original plan. Make sure everyone is aware of what is happening in their area. Stand by for any last minute conflicts you are not aware of. Live shows move at their own pace. But safety needs to be key for making it through the event in once piece. Be prepared for things not going to plan… they never really do. Something will always be off a bit. At least at first. If it’s a multi day run of a show… everyone will get into sync to make each show

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You're new to live events. What do you need to know to be successful?

1

2

3

4

5

6

7

1 Know your goals

2 Plan ahead

3 Engage your audience

4 Be flexible

5 Learn from others

6 Keep improving

7 Here’s what else to consider

Live Events

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You're new to live events. What do you need to know to be successful?

1

2

3

4

5

6

7

1 Know your goals

2 Plan ahead

3 Engage your audience

4 Be flexible

5 Learn from others

6 Keep improving

7 Here’s what else to consider

Live Events

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