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You’re new to the industry and need to make connections. How can you develop a professional network?

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Networking is one of the most valuable skills you can have in any industry, especially in marketing. It can help you find new opportunities, learn from others, and build your personal brand. But how do you start building a professional network when you’re new to the industry? Here are some tips to help you connect with the right people and grow your network.

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Nico Verba

The LinkedIn Minimalist? | 10yr Marketer turned Ghostwriter | Winning founders OWN LinkedIn (let's build yours ↓)

1 Identify your goals

Before you reach out to anyone, you need to have a clear idea of what you want to achieve from networking. Do you want to find a mentor, a partner, a client, or a friend? Do you want to learn a specific skill, get feedback, or explore a new niche? Having a goal will help you narrow down your target audience, craft your message, and follow up effectively.

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Nico Verba

The LinkedIn Minimalist? | 10yr Marketer turned Ghostwriter | Winning founders OWN LinkedIn (let's build yours ↓)
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1. Use the advanced search function that LinkedIn has. 2. Find relevant accounts and creators. 3. Head to their post comments. 4. Find someone relevant. 5. Repeat.

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2 Research your prospects

Once you have a goal, you need to find the people who can help you achieve it. You can use various tools and platforms to research your prospects, such as LinkedIn, Twitter, blogs, podcasts, or industry events. Look for people who have relevant experience, expertise, or influence in your field. Pay attention to their interests, values, and challenges. This will help you personalize your communication and offer value.

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3 Reach out with value

The next step is to initiate contact with your prospects. You can use different channels, such as email, social media, or phone, depending on your preference and availability. The key is to be respectful, authentic, and concise. Don’t just ask for a favor or a meeting. Instead, show that you have done your homework, explain why you are interested in them, and offer something of value. This could be a compliment, a recommendation, a resource, or an introduction.

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José Rossi

Sales & Marketing Operations Lead @ OrangeLoops | Digital Product Agency | BA in Communication
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When seeking to expand your professional network, it's important to approach with a combination of respect and genuine interest. Begin by expressing your admiration for their work or insights, indicating that you've taken the time to appreciate their contributions. After that, provide something valuable, such as a thoughtful resource, an insightful comment on their work, or an offer to introduce them to someone in your network who could be beneficial. This approach not only demonstrates your interest but also establishes a foundation for a reciprocal relationship. In my experience, such personalized and thoughtful outreach frequently leads to more meaningful and long-lasting industry connections.

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4 Follow up and follow through

After you reach out, you need to follow up and follow through. Don’t expect a response right away, but don’t give up either. Send a friendly reminder after a few days if you don’t hear back. If you do get a response, thank them and confirm the next steps. If you agree to a meeting, prepare well and show up on time. If you promise to do something, do it and let them know. The goal is to build trust and rapport.

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5 Nurture your relationships

The last step is to nurture your relationships over time. Don’t just disappear after you get what you want. Stay in touch and keep adding value. You can do this by sharing relevant information, giving feedback, making referrals, or inviting them to events. You can also ask for their advice, opinions, or recommendations. The more you interact, the more you will learn and grow.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You’re new to the industry and need to make connections. How can you develop a professional network?

1

2

3

4

5

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1 Identify your goals

2 Research your prospects

3 Reach out with value

4 Follow up and follow through

5 Nurture your relationships

6 Here’s what else to consider

Marketing

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You’re new to the industry and need to make connections. How can you develop a professional network?

1

2

3

4

5

6

1 Identify your goals

2 Research your prospects

3 Reach out with value

4 Follow up and follow through

5 Nurture your relationships

6 Here’s what else to consider

Marketing

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