Algorithms change but human nature doesn't. Focus on building genuine relationships, and the distribution will follow naturally. Content distribution is never about chasing algorithms. It's more than that. It's about chasing connections. Consistency trumps perfection and I learned this lesson the hard way! Now I focus on creating value rich content that resonates then adapt it to each platform's strengths. Twitter gets pithy insights, Instagram gets visual stories, LinkedIn gets professional takes. By understanding each platform's unique language and user behavior, I can speak directly to my audience wherever they are.

Navigating changes in social media algorithms can be challenging, but here's how I effectively distribute cross-platform content. I tailor my content for each platform, focusing on what works best—like videos for Instagram and articles for LinkedIn. I use scheduling tools to post at optimal times, maximizing engagement. I also engage with my audience to build trust and community. By repurposing content—turning a blog post into a video, for instance—I keep my messaging fresh while reaching different audiences. This adaptable approach ensures my content connects effectively, regardless of algorithm changes.

Most algorithm changes are in place to ensure human beings stay more engaged. Jimmy (MrBeast) once said (on the Colin&Samir Show I think) "whenever I hear someone say the algorithm has changed or the algorithm something... I like to tell them, replace algorithm with people and say it again" As long we make sure that the content we put out aligns with the grammar, the scale, and the context in which people are consuming our content, we will definitely find winners and long term success.

To master content distribution across evolving social media landscapes, I stay agile and informed about platform updates and trends. I tailor content to each platform, optimizing formats and messaging to suit the audience’s preferences on each channel. Consistent analysis of engagement metrics helps me adjust strategies in real time, while leveraging scheduling tools ensures timely, regular posting. I also experiment with new features, such as Stories or Reels, to maximize reach. Collaborating with influencers or tapping into user-generated content further boosts distribution, keeping my strategy fresh and adaptable.

Tailor Content for Each Platform: Customize your message and format for each platform's audience and features (e.g., videos for TikTok, images for Instagram). Utilize Scheduling Tools: Use tools like Hootsuite or Buffer to schedule posts across multiple platforms, ensuring consistent timing without manual effort. Repurpose Content: Turn a blog post into an infographic, video, or social media snippets to maximize reach without creating entirely new content. Engage with Audiences: Actively respond to comments and messages on each platform to boost engagement and visibility. Monitor Performance: Analyze metrics from each platform to understand what works best and adjust your strategy accordingly.