You're navigating privacy concerns in social selling. How do you ensure client trust and data security?

Always be transparent with your customer on how their data is collected. Even if you're not in the EU or do not collect information from customers in the EU I recommend trying to adhere to some of those principals as many States in the U.S. are implementing similar laws. Here are three considerations when dealing with customer data. 1. Be transparent with the customer on how you collect their information. 2. If you are planning on selling or sharing customer data with third parties, make sure you obtain explicit consent. A check box should suffice (as long as the customer must check the box and it is originally unfilled). 3. Have a plan in place for if a customer has a data request. Customers have certain rights and you must adhere.

Before diving into social selling, it's crucial to understand data protection laws like GDPR. Even if you're not in the EU, following these guidelines shows you value client privacy. Make sure your strategies comply with these regulations. Transparency is key: always let clients know how their data is being used and safeguarded. This not only builds trust but also sets a solid foundation for long-term relationships. Adhering to these standards can set you apart and demonstrate your commitment to ethical practices in social selling.

It's important to stay informed about data protection laws like GDPR. This builds trust and shows clients you take their data seriously.

I see a very common practice that violates the GDPR and it consists of the following: Salespeople who prospect on LinkedIn, make the approach (in a more or less good way) and if the contact does not show interest at that moment, they pass the contact to marketing (so that they can flood them with emails). Why doesn't the salesperson continue with the commercial follow-up? If he continues to post and talk with that potential client, It will surely work much better and it will be legal ;)

It is important to know unique rules and local customs. Is even better to work with your DPO and make a risk analysis and assessment of the tools you plan to use before proceeding.

ALWAYS use two-factor authentication. It's the easiest way to prevent unwanted guests from accessing your account. Ideally, you should use time-based authentication, but even SMS text authentication can be very helpful. Almost every time I've seen a client get "hacked," it's due to a combination of a weak password and a lack of two-factor authentication. Whether running a business account or for your personal accounts, always enable 2FA with your accounts that have old sensitive data/access.

Use secure passwords, encryption, and two-factor authentication. Regular updates and team education on data security are essential for safeguarding sensitive information.

Clearly explain your privacy policy and how you handle personal data. Transparency helps clients feel more in control and builds a solid foundation of trust.

I think using LinkedIn as a conversation channel is the best option, but also, if you want to change the channel to an email or a phone call, asking if It is appropriate, as well as respectful, makes everything more transparent and trustworthy for your potential client.