As a social media manager with four years’ experience on Facebook, Instagram, LinkedIn, and X, I focus on fostering open communication between teams, ensuring everyone is updated on objectives and strategies. By defining shared metrics, such as lead quality and conversion rates, we track our social selling success in a way that benefits both sides. Coordinated content strategies help us engage and educate while guiding users towards conversion. Regular feedback from sales on lead quality allows us to refine our approach, keeping marketing and sales aligned effectively.

O melhor caminho para colocar todos alinhados em torno das metas é ter uma total transparência e disponibilidade de dados. Além disso, metas e OKRs conjuntos também ajudam a fomentar o trabalho em equipe, principalmente entre marketing e vendas - duas áreas que deveriam estar de m?os dadas mas que normalmente acabam em "briguinhas corporativas" por conta do mal alinhamento de metas.

?? "The secret to social selling success? Balance is key!" Aligning marketing and sales is not just a strategy; it’s an art. Here are four tips to master this balance: - Foster open communication between sales and marketing teams. - Utilize data analytics to inform both strategies and decisions. - Create shared goals to unify efforts and drive results. - Leverage social media insights to enhance customer engagement. Remember, your network is your net worth! Implement these strategies today and watch your social selling soar! ??

Aligning marketing under the sales department can significantly enhance collaboration and streamline efforts towards common goals. When marketing reports to sales, both teams can work more cohesively to generate leads and convert them into customers. This structure ensures that marketing strategies are directly aligned with sales objectives, leading to more effective campaigns and a unified approach to customer engagement. Additionally, it fosters better communication and feedback loops, allowing for quicker adjustments and more responsive tactics. Ultimately, this alignment can drive higher revenue and a more seamless customer experience.

Um dos pontos que eu vejo de desalinhamento das áreas é o uso de base de contatos diferentes para as campanhas. A base de contatos/conex?es da área de vendas, muitas vezes é diferente da base de contatos do marketing que acaba recebendo os convites para eventos e e-mail marketing. Se os dois usassem as mesma base de contatos já resolveria muitos problemas.