Start by reflecting on how far you've come and what you've learned. Then, update your story to fit where you're headed now—whether it's a new role or a total career pivot. Share those moments of growth and how you've adapted, showing you're flexible and open to new challenges. Stay true to your core values, though, because that’s what keeps you grounded. And don’t forget to talk about your journey with your network—it helps keep your brand fresh and relatable as you evolve.

Building my personal brand was THE most beneficial thing during my career path. For my last employment (before starting my own business) it literally allowed me to: 1. Get discovered by the hiring managers 2. Give me more leverage in the salary negotiation 3. Naturally position me as an expert within my team It's the biggest professional growth hack.

Having experienced a drastic shift in my career landscape, I can attest to the fact that it is first of all important to embrace change. Change is the only constant, when it happens, it signals a new opportunity for growth. Your personal brand is not static and will evolve as you grow and mature as an individual, it will benefit from all the shifts that happen in your career. Ask yourself: what challenges am I facing now while navigating this career change and how can I turn this into an empowering story?

Embrace change: Acknowledge the shifts in your career and how they’re helping you grow. Reflect on your journey: Identify key experiences and lessons that have shaped who you are today. Adapt your messaging: Update your brand to align with your new direction, but keep it authentic to your core values. Show your evolution: Share your progress and how you’re navigating the change, showcasing both the challenges and the wins. Stay consistent: Even as your story evolves, maintain a clear, consistent message that reflects your expertise and personality.

Reflexiona sobre cuál es tu marca personal actual y dónde quieres que te ubiquen los demás relacionándolo con la evolución que tú quieres tener. Entonces, define los temas sobre los que quieres elaborar tu nueva marca personal y empieza a introducirlos en artículos y comentarios de manera que no sea una disrupción total, sino gradual. Busca referentes del área donde quieres posicionar tu marca personal y empieza a comentar sus artículos con contenido de valor, asiste a eventos relacionados con las áreas donde quieres posicionar tu marca y participa activamente en todo lo que puedas.